Blog

All the latest updates, news, events, research and helpful content from Refuel Creative.

The Apple vs Facebook data privacy showdown and you!

Posted by Anna Butler on Feb 17, 2021. Reading time is 7 min 0 Comment

In case you’ve missed it, two Goliaths of the digital words are duking it out over Apple’s data privacy changes being rolled out in their iOS 14 update.

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Refuel Creative a dual winner in HubSpot’s 2020 Impact Awards

Posted by Ryan Jones on Feb 15, 2021. Reading time is 2 min 0 Comment

Today, Refuel Creative announced that it has been named a winner in two categories of HubSpot’s December 2020 Impact Awards. HubSpot, a leading growth platform, uses the award to recognise members of its Solutions Partner Program who go above and beyond to help their customers grow better.

Refuel won both a Grow Better: Sales award and Integrations Innovation award for their work with innovative Australian startup, FlatRateNOW. The team at Refuel supported the fledgling startup early on and, through integrating supporting platforms with HubSpot, achieved significant reach and sales growth across a 12 month period.

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The Media Bargaining Code Showdown: Google vs Australia

Posted by Julia Foley on Feb 10, 2021. Reading time is 6 min 0 Comment

Imagine a world without Google. That could soon be the reality in Australia as the current government is trying to get Google and Facebook to pay for news content. This new law will fall under the News Media Bargaining Code, a new legislation currently under Senate inquiry.

Google would also be required to give news sites preferential rankings and advanced notice of any algorithm changes for search results. Initially, this concept of having some sort of control on how much power Google has in a particular country is a reasonable request. But the technicality of what Australia is asking from Google is a fundamental change on how a search engine seeks results.

Tim Berners-Lee, regarded as the founder of the world wide web, has argued that asking platforms to pay news media businesses for posting links to their content undermines the concept of a free internet.

In a recent article with The Guardian, he claimed the draft code “risks breaching a fundamental principle of the web by requiring payment for linking between certain content online.” Click here to read more.

Yet Google has already reached an agreement with France to pay news publishers for content. This is a big change in the digital marketing and search industry, as this affects both SEO and SEM businesses. Let's unpack this together.

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10 Valentine’s Day marketing ideas for eCommerce

Posted by Anna Butler on Feb 07, 2021. Reading time is 6 min 0 Comment

It might not be as big or quite as twinkly as Christmas, but Valentine’s Day is still an important day in the sales calendar. According to B&T Magazine, Aussies will generally spend more than $1 billion on pressies, experiences, weddings and getting loved-up. 

It’s a great opportunity for retailers to generate some love toward their own brands and generate some sales early in the year.

If you sell products online through an eCommerce store, there are plenty of ways you can reach out to your customers and online shoppers. But if you’re stuck for ideas, that’s where we’re here to help with some of our best Valentine’s Day eCommerce ideas!

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Thinking about moving to a co-working space?

Posted by Adam Schwarz on Feb 04, 2021. Reading time is 7 min 0 Comment

With so many people having flexible working arrangements and especially working from home recently, and have recently gone through the co-working experience myself, I figured it might be helpful to shine some light on the remote working option that I haven’t seen many people talking about.

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