Email is one of the most cost-effective communication tools in our arsenal and used by businesses everywhere. Which is why using EDMs (electronic direct mail) is one of the most effective and affordable marketing strategies to reach your audience.
If you’re new to email marketing, stick around. We’ll be exploring all the tips and tricks to running a successful email marketing campaign across three blogs, each focused on a different element.
Let’s kick things off with the basics before we dive into finding an email marketing service provider and building your lists.
Imagine being told to shoot an arrow at a target while blindfolded. You’d have no idea where your target was and, unless you’re some sort of archery superstar, would almost definitely miss!
This is what happens when you create content without knowing who you’re creating it for. You’re aiming blind, hoping your content will hit home! Blind targeting is a pretty ineffective way to roll out a marketing plan to target customers.
Your website should focus on your customers' needs. Still, on a standard work schedule, it is difficult to be available when your customers need you.
Live chat software has become popular in the last couple of years as it becomes cheaper and easier to access. Customers prefer live chat, as they're able to engage with your organisation fast without making a phone call.
But what if you offer live chat, but you aren't available to respond in real-time? Enter chatbots.
It’s easy to forget just how revolutionary of an idea landing pages were in the early and mid-2000s. We take it for granted today, but sending visitors to a page designed specifically for them was a bold and innovative move that allowed companies to “continue the conversation” sparked by ads or search engine optimised phrases. It’s no wonder the idea caught on - especially after Microsoft famously used landing pages to bolster sales of Office way back in 2003.
With the rise of online shopping, more companies can reach customers from around the globe. But, this cuts out the immediate gratification that we’re used to getting from customer service people in traditional stores. If you need help with something, you have to fill in a form, and wait 24-48 hours for a response. For many B2B companies, this wait time is even longer!