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What is email marketing and how do I build an email list?
Email is one of the most cost-effective communication tools in our arsenal and used by businesses everywhere. Which is why using EDMs (electronic direct mail) is one of the most effective and affordable marketing strategies to reach your audience. ...
Using buyer personas to improve your marketing
Imagine being told to shoot an arrow at a target while blindfolded. You’d have no idea where your target was and, unless you’re some sort of archery superstar, would almost definitely miss! This is what happens when you create content without ...
5 ways you can increase leads with chatbots
Your website should focus on your customers' needs. Still, on a standard work schedule, it is difficult to be available when your customers need you. Live chat software has become popular in the last couple of years as it becomes cheaper and easier ...
Why you should be using Drift conversational landing pages
It’s easy to forget just how revolutionary of an idea landing pages were in the early and mid-2000s. We take it for granted today, but sending visitors to a page designed specifically for them was a bold and innovative move that allowed companies to ...
Understanding conversational marketing & Drift chat bots
With the rise of online shopping, more companies can reach customers from around the globe. But, this cuts out the immediate gratification that we’re used to getting from customer service people in traditional stores. If you need help with ...