Blog

All the latest updates, news, events, research and helpful content from Refuel Creative.

Anna Butler Jan 7, 2021 2:21:00 PM 16 min read

What is email marketing and how do I build an email list?

Email is one of the most cost-effective communication tools in our arsenal and used by businesses everywhere. Which is why using EDMs (electronic direct mail) is one of the most effective and affordable marketing strategies to reach your audience. ...
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Andrea Pelizzari Aug 27, 2020 3:05:52 PM 10 min read

Using buyer personas to improve your marketing

Imagine being told to shoot an arrow at a target while blindfolded. You’d have no idea where your target was and, unless you’re some sort of archery superstar, would almost definitely miss! This is what happens when you create content without ...
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Ryan Jones Oct 17, 2018 10:04:00 AM 13 min read

5 ways you can increase leads with chatbots

Your website should focus on your customers' needs. Still, on a standard work schedule, it is difficult to be available when your customers need you. Live chat software has become popular in the last couple of years as it becomes cheaper and easier ...
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Ryan Jones Oct 15, 2018 5:00:00 PM 8 min read

Why you should be using Drift conversational landing pages

It’s easy to forget just how revolutionary of an idea landing pages were in the early and mid-2000s. We take it for granted today, but sending visitors to a page designed specifically for them was a bold and innovative move that allowed companies to ...
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Ryan Jones Oct 2, 2018 7:34:50 AM 14 min read

Understanding conversational marketing & Drift chat bots

With the rise of online shopping, more companies can reach customers from around the globe. But, this cuts out the immediate gratification that we’re used to getting from customer service people in traditional stores. If you need help with ...
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