December is the time of year when we start to wind down. There’s Christmas Parties, social gatherings, and so many distractions to help us ease into the Christmas Holidays.
Every inbound marketing campaign is focused on your customers' needs, but on a standard work schedule, it is difficult to be available whenever it’s convenient for your customers.
Live chat software has become increasingly popular in the last couple of years as they have become cheaper and easier to access. Your website visitors probably prefer live chat at this point, as they’re able to engage with your organisation fast without making a phone call.
With the rise of online shopping, more companies are able to reach customers from around the globe; but what both consumers and companies are missing is intimate face-to-face interactions. With the distance of the web, customers tend to feel disconnected from the companies they are dealing with. Conversational marketing aims to end that trend. By connecting with the customer on a personal basis, more companies are creating a more human buying experience.