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All the latest updates, news, events, research and helpful content from Refuel Creative.

End Your Year Right With Drift’s UNCONFERENCE Virtual Conference

Posted by Ryan Jones on Nov 29, 2018. Reading time is 3 min 1 Comments

December is the time of year when we start to wind down. There’s Christmas Parties, social gatherings, and so many distractions to help us ease into the Christmas Holidays.

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5 Ways You Can Increase Leads With Chatbots

Posted by Ryan Jones on Oct 16, 2018. Reading time is 7 min 0 Comment

Every inbound marketing campaign is focused around the customers needs, but on a standard work schedule, it is difficult to be available at every customers beck and call. Even if you aren’t by a computer, there is a way you to always be available to the customer, day or night. Chatbots have become increasingly advanced over the years. You may be wondering, what are bots? Chatbots are essentially live support software that uses information straight from your company to create meaningful conversations with customers. By incorporating chatbots into your marketing strategy, you can increase your company’s leads and conversions.

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Understanding Conversational Marketing

Posted by Ryan Jones on Oct 01, 2018. Reading time is 5 min 0 Comment

With the rise of online shopping, more companies are able to reach customers from around the globe; but what both consumers and companies are missing is intimate face-to-face interactions. With the distance of the web, customers tend to feel disconnected from the companies they are dealing with. Conversational marketing aims to end that trend. By connecting with the customer on a personal basis, more companies are creating a more human buying experience.

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