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All the latest updates, news, events, research and helpful content from Refuel Creative.

Why You Should Give A Damn About D.A.M. (Digital Asset Management)

Posted by Andrea Pelizzari on Nov 28, 2019. Reading time is 5 min 0 Comment

Digital Asset Management is the practice of housing all of your digital files in one place, so that the latest versions can be easily found and used when they are needed. It sounds simple (and maybe a bit boring), but if you run your own business, you’ll want to know more.

Every business owner has the intention of keeping their digital assets organised for easy accessibility. The reality is that business people end up with desktops, folder and drives full of documents and files that fit into 3 categories; useless, sort of half-done, and 110% complete and approved.

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How Facebook’s 2020 Ad Limits Will Affect Online Advertising

Posted by Andrea Pelizzari on Nov 25, 2019. Reading time is 11 min 0 Comment

Facebook is essentially the pinnacle of social media advertising. The original and the best. The OG!

Between itself and its sister app Instagram, businesses are able to rack up big bucks through creating effective ads that pop up on users' news feeds. Every business uses a different tactic for their advertising; some people bombard their audience with ads and some use a more calculated approach.

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What is a content strategy?

Posted by Andrea Pelizzari on Nov 07, 2019. Reading time is 8 min 0 Comment

Your content strategy is your plan for promoting your organisation with tangible media – written, visual or downloadable.

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