Creating awesome content is typically what us content writers and journalists do. We know our way around grammar, punctuation and a good structure. We also have these weird creative brains that combine a bunch of words into something that people actually care about.
And, yet we all still question whether our titles are worthy of our readership. Will they rank? Will people want to click on them? Is this just going to look like all the other articles?
Titles kind of act like labels. If you invent a revolutionary ‘soup in a can’ and then bring it to market with a Dymo label on it that says “good soup,” how can you expect someone to buy it?
She is our guru of all things administration. Melissa does all the behind-the-scenes work to keep things running smoothly here at Refuel. She is also Ryan's right-hand woman so she is often sending out emails on behalf of Ryan. Learn all about Melissa here.
When was the last time you didn't use Google Maps to find your way to a location you hadn’t been before? We're all guilty of typing in a business name or searching for 'nearest coffee shop,' and using Google Maps to help get us there.
A common frustration for a lot of businesses is knowing what marketing or sales activities make their phones ring. For trade businesses like plumbers and electricians, this is a particular problem, as customers like to call rather than fill out forms on a website.