You have quality content. Excellent, helpful, well-written information with splashy, relevant images you just know people will love. However, if your fabulous web pages and blog posts languish somewhere down on page 20 of Google’s search results, nobody will ever find you.
Social media has revolutionised how we connect with others. No longer just a way to keep in touch with what our family members were up to on the weekend, social networking has become a powerful marketing and sales channel.
Search engine optimisation, commonly shortened to SEO, is the process of ensuring that your website appears as high as possible in search results. This is accomplished through careful curation of quality content and purposeful improvements to a website to appeal to Google’s (and other search engines) algorithm.