Social media has revolutionised how we connect with others. No longer just a way to keep in touch with what our family members were up to on the weekend, social networking has become a powerful marketing and sales channel.
Search engine optimisation, commonly shortened to SEO, is the process of ensuring that your website appears as high as possible in search results. This is accomplished through careful curation of quality content and purposeful improvements to a website to appeal to Google’s (and other search engines) algorithm.
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