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What's happening at Refuel Creative

Key marketing insights from Day 1 at Digital Adelaide

Digital marketing Digital Adelaide

Back to the fundamentals at Digital Adelaide 2026

The key takeaways from Adelaide’s biggest digital marketing conference, Digital Adelaide.

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Keep connected with all things Refuel

Then ROAS paradox that might surprise you

Why expensive CPCs are actually your most profitable clicks

Unpredictable things can happen to your Google Ads in peak seasons, but it’s important to ask the...

Strategic Google Ads lessons from the holidays

Google Ad lessons from Black Friday and Christmas

There is a lot that can be learned about Google Ads from Black Friday, Cyber Monday and Christmas....

looking up search terms on a computer

Keywords vs search terms: why ads show for unexpected searches

Confused by search terms you never targeted in your Google Ads reports? Learn the crucial...

people on the winners podium

10 reasons to add Microsoft Ads to your digital strategy

Is Microsoft Ads the missing piece to your digital marketing strategy in 2025? From lower...

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We acknowledge the Traditional Owners of country in which we work and recognise their continuing connection to land, waters and culture. We pay our respects to their Elders past, present and emerging, and acknowledge that Aboriginal sovereignty was never ceded.