Blog

All the latest updates, news, events, research and helpful content from Refuel Creative.

Preparing your business for remote working

Posted by Andrea Pelizzari on Apr 18, 2020. Reading time is 5 min 0 Comment

Countries and cities around the world are in lockdown due to COVID-19. As the situation evolves around the world, governments are calling on businesses to do their part. We all need to encourage social distancing to protect the health and wellbeing of our staff and colleagues.

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Setting achievable marketing goals for the new year

Posted by Connor Jacobssen on Apr 17, 2020. Reading time is 6 min 0 Comment

Setting marketing goals is like driving a car. When we drive our car, we have a destination in mind. If we don't, we might as well ask ourselves, "why are we driving?".

This is the same concept we can apply to setting our marketing goals. If we are not setting any tangible and specific goals in marketing, we may as well be 'driving to nowhere'.

How do we know what is working, what is performing? Are we working well? Is our marketing working?

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Building your value statement & organisation culture

Posted by Ryan Jones on Dec 15, 2019. Reading time is 12 min 0 Comment

When I started this business, I underestimated the value of a lot of formal structures. Things like vision and mission statements and documented processes seemed unnecessary when working from home. My dogs were my colleagues. They didn't care about values as long as they got their food and a scratch behind the ear.

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