If you haven’t heard of marketing automation yet, you might as well have been living under a rock!
As defined by Weidert.com, “Marketing automation is the use of software and web-based services to execute, manage and automate marketing tasks and processes”.
Simple enough to understand right? Well if this has already captured your curiosity, listen in.
There is so much more to learn about what this can do for your business.
As a not-for-profit organisation, you understand the pain of competing with other big players in your market. Battling against bigger budgets and organisations is hard. Google AdWords Express can make this easier. Given $10,000 per month through Google’s grant program, it is possible to battle these bigger budgets.
Setting marketing goals is like driving a car. When we drive our car, we have a destination in mind. If we don't, we might as well ask ourselves, "why are we driving?".
This is the same concept we can apply to setting our marketing goals. If we are not setting any tangible and specific goals in marketing, we may as well be 'driving to nowhere'.
How do we know what is working, what is performing? Are we working well? Is our marketing working?