How on earth do I go about writing a blog?
A few days ago, Ryan asked us to start writing blogs, so we could share our areas of expertise and the community could get to know the people behind the work.
So, I sat down at my computer, put some music on, opened up a fresh Google Doc… and realised I have no idea how to write a blog. I’m not even sure where to start. I’m not a blogger, I’m a designer for Pete's sake!
Creating awesome content is typically what us content writers and journalists do. We know our way around grammar, punctuation and a good structure. We also have these weird creative brains that combine a bunch of words into something that people actually care about.
And, yet we all still question whether our titles are worthy of our readership. Will they rank? Will people want to click on them? Is this just going to look like all the other articles?
Titles kind of act like labels. If you invent a revolutionary ‘soup in a can’ and then bring it to market with a Dymo label on it that says “good soup,” how can you expect someone to buy it?