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Understanding call tracking: What it captures and excludes

The call-tracking system is designed to capture calls that are routed through specific call tracking numbers.

This means that it does not record calls made directly to your business's standard phone numbers. Instead, only calls initiated from the website or from advertisements that utilise these tracking numbers will be captured by the system.

Key Points:

  • Call Tracking Numbers: The system only tracks calls made through designated call tracking numbers.
  • Direct Phone Calls: Calls made directly to standard business phone numbers are not recorded by the call-tracking system.

This setup allows businesses to analyse the effectiveness of their marketing efforts by tracking calls generated from specific sources, such as their website or ads, while excluding direct calls to standard numbers.