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Meta ads image & video specifications guide

To ensure your campaigns look great and perform well across Facebook and Instagram, we need high-quality images and videos. Different placements (like the News Feed, Stories and Reels) require different sizes to display correctly.

Below are the standard sizes, formats and best practices we recommend you supply for your campaigns.

Image ad specifications

For static image ads, provide assets in the following sizes to ensure maximum coverage across all Meta placements. Each format targets a specific placement type, so supplying all three is strongly recommended.

1. Square (recommended for feeds & carousels)

The most versatile format. It performs exceptionally well on both Facebook and Instagram feeds.

  • Resolution: 1080 x 1080 pixels

  • Aspect ratio: 1:1

  • File types: JPG or PNG

2. Vertical (recommended for mobile feeds)

Takes up more screen space on mobile devices, capturing higher attention.

  • Resolution: 1080 x 1350 pixels

  • Aspect ratio: 4:5

  • File types: JPG or PNG

3. Full portrait (Stories & Reels)

Essential for immersive, full-screen mobile experiences.

  • Resolution: 1080 x 1920 pixels

  • Aspect ratio: 9:16

  • File types: JPG or PNG

Video ad specifications

Video is one of the highest-performing formats for engagement on Meta. Please provide high-resolution source files without black bars (letterboxing) and without burned-in subtitles, as Meta can auto-generate captions.

1. Square or vertical (feeds)

  • Resolution: 1080 x 1080 pixels (1:1) OR 1080 x 1350 pixels (4:5)

  • File types: MP4 or MOV

  • Recommended length: 15 seconds or under. Shorter videos (6–15 seconds) tend to achieve higher completion rates and are prioritised for Reels delivery.

  • Max file size: 4GB

2. Full portrait (Stories & Reels)

  • Resolution: 1080 x 1920 pixels (9:16)

  • File types: MP4 or MOV

  • Recommended length: 5 to 15 seconds.

Best practices for supplying assets

  • Keep text minimal: While Meta no longer penalises ads with high text density, images with less than 20% text overlay tend to perform much better. Put your main message in the ad copy, not on the image itself.

  • Mind the "safe zones" for Stories/Reels: When designing 9:16 assets, leave roughly 250 pixels at the top and 340 pixels at the bottom free of essential text or logos. This prevents key elements from being obscured by the app's UI overlays — such as the profile icon, CTA buttons, or the Stories progress bar at the top.

  • Highest quality possible: Always send us the highest resolution files available. Avoid heavily compressed images or videos.

  • Show your brand early: For videos, ensure your brand, logo, or core message appears within the first 1–3 seconds. A significant portion of viewers watch without sound, so visual brand cues are especially important.

Ready to launch?

Please securely upload your final image and video files to your dedicated client folder on Google Drive, or email them directly to your project lead!