How Much to Budget for Google Ads

How much should you spend on Google Ads?

Google Ads can work at different budgets, but a budget below the competitive cost-per-click level is unlikely to deliver results. A practical starting point mentioned is around five to ten grand per month for Google Ads to make a meaningful impact.

What budget range was discussed for Google Ads?

A budget of about five to ten grand per month was suggested for Google Ads if the goal is to get a result. Google Ads campaigns can be run at any budget, but the spend needs to be high enough to compete for clicks in your market.

Can you set your own Google Ads budget?

Yes. Google Ads lets you set your own budget. Campaigns can be run at any budget, but if the budget is below what people are prepared to pay for clicks, the ads are unlikely to perform well.

What happens if the budget is too low?

If the budget is below the competitive cost-per-click threshold, the campaign is likely to waste money without producing a result. For a new business, spending five or ten grand a month on Google Ads was described as something to avoid if that level of spend is not realistic.

What should you consider before committing ad spend?

Google Ads spending needs to be planned alongside the total campaign budget. When ad spend takes up a large share of the available budget, there may be less room left for other work such as campaign management, email marketing, social media, and production.

How should Google Ads spend be planned in a larger campaign?

1. Set the overall campaign budget.
2. Decide how much of that budget will go to Google Ads.
3. Check whether the remaining budget still covers the other campaign work.
4. Make sure the ad spend is high enough to compete in the market.

Conclusion

Google Ads spending should be set with the competitive cost-per-click in mind. You can choose your own budget, but a budget that is too low is unlikely to deliver useful results.