The fuel behind everything we do

What really drives us isn’t just the thrill of a successful campaign or the satisfaction of hitting targets. It’s the people.
Great marketing isn’t just about tactics and tools, it’s about understanding a person’s needs and wants and building trust. It’s about creating genuine connections between businesses and their customers.
Every decision we make, every strategy we craft and every relationship we build is guided by our core values. These aren’t just words on a wall, they’re the heartbeat of how we operate every single day.


with Refuel today.
These values shape how we work with our clients, support each other as a team and approach every challenge that comes our way. They’re not just nice ideas we aspire to; they’re non-negotiables that define who we are and how we show up.
Excellence: Here to win

We’re here to win. For us and our clients.
We share wins, learn from our failures and communicate our progress. We value our team, fostering a culture of openness, honesty, integrity and trust.
We work hard for client success. We’re committed to setting realistic expectations to prevent burnout and uphold our commitments to each other and our clients.
Where you'll see this in what we do
Meeting or exceeding targets
Being honest about our challenges
Client retention rates
Mastery: Enviable expertise

Our team has enviable experience, skills and knowledge and we aren’t afraid to share it.
We support continuous learning and development so we can keep our clients at the front of the pack.
We give our clients an experience that is unique to the skills of our specialist team. We are focused on keeping our clients’ businesses leading the race and running smoothly… and we know exactly how to do it.
Where you'll see this in what we do
Expertise blogs and work case studies
Up-to-date industry certifications
Industry awards and elite partnerships
Collaboration: True team players

We each have our own roles to play within the team and work together to create collective success.
Collaboration is key to people feeling part of the team. We value long-term relationships and ensure our team feels heard.
We welcome creativity, growth and innovation. We embrace that we’re a mixed bunch from different walks of life and that’s what makes our work so great.
Where you'll see this in what we do
Tasks delivered on time and on budget
Setting each other up for success and pitching in
Being accountable and openly communicating
Empathy: Human-centric team

We understand the challenges that life can throw at us and understand that work doesn’t always fit into a 9 to 5 time block. We advocate flexibility to keep our team’s work/life balance in check and we offer support to our team when they need it.
The wellbeing of our team and clients is of utmost importance to us. We maintain clear and empathetic communication, ensuring everyone feels heard and valued. Whether it be a client, contractor or team member, everyone is treated equally and with respect.
Where you'll see this in what we do
Acknowledging and promoting our team wins
Respectfully giving feedback
Sharing the wins and reflecting on the losses
Innovation: Born to innovate

Our team is genuinely different from the rest. We actively seek out new ideas and solutions and are excited to implement them.
No cookie-cutter approaches here. Cut and paste is not our friend. We challenge the status quo whenever and where we can.
We test our innovations on ourselves first to ensure only the best for our clients. We are open about our innovation processes and outcomes and work with the team to collaborate.
Where you'll see this in what we do
Coming up with new ideas and challenging the status quo
Testing new betas and software on ourselves
Constantly improving and sharing the results