Meet our partner: Wayflyer
Fuelling your eCommerce growth with flexible capital
Cash flow is the oxygen of any high-growth eCommerce brand
As an eCommerce brand, you purchase stock, launch marketing campaigns and pay suppliers before receiving money in your account. When cash runs thin, marketing slows, opportunities for bulk-buy discounts are missed and growth stalls.
What is Wayflyer?
Wayflyer is a data-driven, revenue-based financial platform built specifically for high-growth eCommerce businesses. Revenue-based financing is a new alternative to traditional loans, providing a lump sum of capital for a fixed fee. This is repaid as a small, flexible share of your future sales revenue.
Wayflyer connects to your business data (Shopify, WooCommerce, Google Ads and more) to offer fast capital that grows with your business.
Wayflyer addresses the cash flow challenges of fast-moving D2C (Direct-to-Consumer) brands by providing quick access to capital for purchasing stock or increasing ad spend, typically within days. It’s built for brands that grow fast and sell everywhere.
The problems Wayflyer solves
Many successful eCommerce brands struggle to scale simply because their cash flow doesn't match their marketing or inventory cycles. Wayflyer cuts through this complexity by offering a solution that addresses key financial hurdles:
The inventory and ad spend bottleneck
Online retailers pay for inventory, Meta/Google Ads and logistics upfront. This creates a frustrating cycle where costs rise just when sales are expected to increase, forcing you to scramble for cash when you should be investing in growth.
The lost opportunity of delay
Traditional banks need asset backing and take weeks to months for approval, often with the capital arriving after the best growth opportunity has passed. High-interest credit cards reach their limits swiftly, significantly eroding profit margins.
The underevaluation of multichannel sales
Many financing options can only underwrite based on revenue from one channel (e.g. Shopify), leaving sellers with artificially low funding limits. This ignores valuable revenue generated from Amazon, wholesale or headless carts.
The repayment trap of fixed debt
Fixed monthly loan repayments don't flex when sales dip, putting immense pressure on cash flow during slow periods. When revenue slows down, traditional debt can become a crushing burden on your business.
Why your eCommerce business needs Wayflyer
Wayflyer provides a flexible financial solution designed for high-growth eCommerce brands, enhancing your marketing and operations.
For scaling
campaigns
Secure capital to maximise opportunities like Black Friday or Boxing Day without draining cash reserves.
For multichannel
sellers
Wayflyer analyses revenue from all your sales channels (Shopify, Amazon, WooCommerce, etc), resulting in higher funding limits and smarter offers.
For financial
predictability
Repayments are a small, flexible share of your daily or weekly sales. If revenue slows, repayments automatically scale down, protecting your cash flow.
For business
security
You pay a single, transparent flat fee upfront. There is no compounding interest and more importantly, no personal guarantee required.
Wayflyer's game-changing features
Wayflyer stands out because its platform is designed specifically for how current eCommerce businesses operate. They turn working capital into a powerful growth tool by offering unique financial mechanisms:
Fast funding
disbursements
Receive your offer within 48 hours and draw funds directly to your business account. This speed allows you to seize timely opportunities like inventory discounts or last-minute ad spend increases immediately.
Revenue-adapting repayment model
The repayment amount adjusts automatically in accordance with your revenue. When sales surge, you clear the balance faster; when sales dip, your repayment amount slows, protecting your core operational cash flow.
Multichannel
data analysis
Wayflyer connects with various platforms like Shopify, Meta Ads, Google Analytics and WooCommerce to create a real-time, comprehensive performance picture, leading to higher and more informed funding offers.
Predictable,
flat cost of capital
You agree to one flat fee upfront (e.g., draw A$100,000 at a 6% fee, repay A$106,000 total). There is no variable interest or compounding, ensuring you know your exact landed cost of capital before you draw a single cent.
How Refuel maximises your investment
Refuel champions flexible funding because our pay-for-performance model only succeeds when your revenue climbs. When cash flow bottlenecks choke ad spend, nobody wins.
We connect high-performance marketing platforms like Google, HubSpot and Klaviyo with Wayflyer to unite capital and strategy.
- Optimised capital deployment: We secure funding and deploy it efficiently on profitable campaigns to maximise Return On Ad Spend (ROAS).
- Consistent marketing velocity: Flexible funding enables consistent marketing efforts, preventing disruptions that can reset ad algorithms and ensuring continuous growth.
- Scale the proven winners: Use Wayflyer capital to fund small-scale product tests and creative campaigns. Quickly scale only the successful ones to reduce overall risk and maximise ROAS.
Our combined expertise ensures your growth plan becomes action, not just a wish list.
Growth waits for no one
Australian eCommerce brands are thriving and successful brands focus on marketing without letting cash flow dictate their schedule. Wayflyer converts your proven business performance into the fuel you need to reach the next tier.
If you have strong margins, a clear growth strategy and want to accelerate, it's the right time to consider eCommerce finance that suits your needs.