Meet our partner: Google
Your fast track to the Google search front page
Make sure your business is seen by customers who want what you have
A strong online presence isn’t just an option anymore; it’s the fuel you need to win.
The power of the Google ecosystem lies in making sure that your business is seen by your potential and previous customers at the right time. If they are searching for your industry, product or service, Google can help you be found in organic searches, Google My Business or with Google Ads. This can help you stand out from your competition.
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What is Google?
Unless you’ve been living under a rock for the last several years, you’ve likely heard of Google. It’s the world’s most powerful search engine. But do you understand what Google Ads are and know how to use some of its other tools, like Analytics and Search Console?
Google Ads is Google’s online advertising platform that allows you to create targeted campaigns to reach customers at the exact moment they are looking for your products or services.
It’s not just about appearing in search results. There is a suite of marketing and advertising tools that can help you better understand your business and customers, leading to growth.
The problems Google solves
Many businesses struggle to get noticed online despite having great products or services. Google Ads, in particular, is the solution to some of these common challenges:
An invisible
business
You've designed your logo, established your branding, launched your website and created a marketing plan. Now, how do you make sure people can find you?
Online advertising helps your business rank high in search results, attracting customers who are looking for your products or services.
Wasted
advertising spend
Traditional advertising through print, TV and radio often lacks measurable results, making it feel ineffective. With online advertising, you control your budget, track every click and know exactly which ads are driving results. This data-driven approach means you get a clear return on your investment.
Missing high-intent
customers
The people searching for specific products or services are often most likely to buy. Without a targeted strategy, you can miss out on these high-intent customers. Google Ads allows you to target specific search terms, capturing leads who are ready to convert.
Being where your
competitors are
When your competitors are running Google Ads, they are capturing the customers who could be seeing you too. With a smart strategy, you can compete directly with even the biggest players in your industry, and win new business from your Google Ads.
Why your business needs Google
Google provides a powerful set of tools that gives you a comprehensive view of your customers, simplifies workflows and eliminates the confusion of using multiple systems.
Analytics
- Understand how your customers interact with your website
- Know where your customers come from
- Use the data to improve the customer journey and convert more
Search Console
- Monitor your site’s search performance
- Ensure your site is discoverable
- Identify issues and opportunities
Full suite
- Drive to securely store and share all of your business files
- Docs to create, edit, and collaborate on documents in real time
- Sheets allows your team to easily organise data, create powerful reports, and collaborate on spreadsheets
Google Ads features that drive results
Google Ads stands out from other platforms because it is designed for businesses that require more than just basic visibility. It’s a versatile platform packed with features that turn your advertising budget into a powerful business tool.
Precise
targeting
Target customers based on keywords they search, their geographic location, their age, their interests and their behaviour.
Variety of
ad formats
From text-based search ads and visual display ads to video ads on YouTube and product-specific Shopping ads, Google Ads offers a format for every campaign.
Performance
analytics
Get real-time data on every ad. You’ll know which ads are driving enquiries, which keywords are performing best and conversion opportunities. This complete visibility allows you to make data-driven decisions.
Automated bidding
and optimisation
Use smart bidding strategies powered by Google’s machine learning to automatically adjust your bids and maximise your campaign’s performance for your specific goals.
Powering your campaigns
The beauty of Google Ads is its flexibility. You have complete control over your budget, with options for any business size. You can start small, track your results and scale your investment as your business grows. This is a cost-effective alternative to traditional advertising, which can cost thousands with no clear way to measure impact.
Google Ads offers a flexible approach with no massive upfront investments, complex installations and ongoing maintenance costs.
Our Premier Partner advantage
As a Google Premier Partner, our team has unparalleled expertise in managing successful Google Ads campaigns. We don’t just set up your account and walk away; we craft a strategy that aligns with your specific business goals, whether that’s lead generation, eCommerce sales or brand visibility.
We help you avoid wasting money on ineffective campaigns by investing in the right keywords, audiences and ad formats for maximum impact.