Say 'Hi' to
Cherry Mae
As our Paid Ads Performance and Growth Manager,
Cherry joins us from SLAM Strategy with an impressive 18 years of experience in performance marketing and digital advertising platforms. Her expertise spans both DTC eCommerce and B2B sectors, a strong background in multiple international markets.
Cherry excels at empowering brands to perform at their best and achieve scalable growth, she achieves this through a strategic blend of branding, creative direction, conversion copy and landing page optimisation.
Her winning formula is her remarkable ability to launch and optimise advertising campaigns with substantial ad budgets (exceeding $33 million) that consistently generates even larger sales revenue (over $300 million). Cherry’s focus is always on ensuring optimal performance and maintaining profitable margins.
Areas of expertise at Refuel
Certifications that make Cherry an expert
- AI-Powered Shopping Ads Certification
- Bachelor’s Degree in Computer Science Major in: Software and Data Structure
- Google Ads - Measurement Certification
- Google Ads Search Certification
- Google Analytics Certification
- Klaviyo Silver Partner
- Shopify Partner
Skills that Cherry brings to the team
- A/B Testing
- Adobe After Effects
- Adobe Photoshop
- Adobe Premiere Pro
- Affiliate Marketing
- AI
- Canva
- Capcut
- Community Building & Engagement
- Competitor's Research
- Copywriting
- Cross functional team collaboration
- Data Visualisation
- Databox
- Digital & OOH
- eCommerce
- Email Marketing (Retention) and SMS
- Fermat Commerce
- GA4
- Google Ads
- Growth Strategy
- Influencer Collaborations
- Int'l. Market Expansion
- IPO Proposal Writing
- Leads and Demand Gen
- LinkedIn Ads
- Loyalty Programs
- Macroeconomics
- Market Research
- Marketing Automation
- Marketing Data Forecasting
- Marketing Strategy
- Meta Ads
- Microsoft Ads
- Northbeam
- Performance Analysis & Actionable Insights
- Performance Marketing
- Pinterest Ads
- Replo
- Sales Enablement
- SEO & Content Marketing
- Shopify
- Social Media Marketing
- Stakeholder Management
- Team training
- TikTok Ads
- Triple Whale
- True ROAS
- Unbounce
- Web3
- Website Conversion Rate Optimisation (CRO) via UX Audits
- WordPress
- Workflow optimisation
- X Ads
And did you know? Cherry loves playing video games and Roblox with her teenage sons. You’ll find her at the beach swimming and BBQing or trading crypto and gold.