Supervisory control and data acquisition
Fast track (Summarised definition)
SCADA systems monitor industrial processes, increasingly relevant for marketing through IoT integration and customer experience applications. Enables real-time service updates, performance demonstration, and data-driven customer insights. Particularly valuable for manufacturing, utilities, and industrial service companies seeking competitive differentiation and improved customer engagement through operational transparency.
Full lap (Full definition)
Supervisory control and data acquisition systems monitor and control industrial processes, infrastructure, and manufacturing operations remotely. While traditionally associated with industrial applications, SCADA systems increasingly intersect with marketing through Internet of Things integration, customer experience optimisation, and data-driven insights for businesses in manufacturing, utilities, and logistics sectors.
Modern SCADA systems generate vast amounts of operational data that businesses can leverage for marketing insights and customer service improvements. Manufacturing companies use SCADA data to demonstrate product quality, supply chain transparency, and sustainability practices to increasingly environmentally conscious consumers.
Customer experience applications include real-time service status updates, predictive maintenance communications, and service quality reporting. Utility companies use SCADA data to provide customers with outage information, consumption patterns, and energy efficiency recommendations through mobile apps and online portals, improving customer satisfaction and engagement.
Marketing applications extend to performance demonstration and competitive differentiation. Industrial companies showcase operational efficiency, safety records, and environmental compliance through SCADA-derived metrics, supporting B2B sales processes and brand positioning strategies.
Data integration between SCADA systems and customer relationship management platforms enables comprehensive customer intelligence, particularly valuable for businesses providing ongoing services or maintenance contracts. This integration supports personalised marketing communications based on actual usage patterns and service requirements.
SCADA data can also inform predictive analytics and customer service automation, enabling proactive customer communications about maintenance schedules, performance optimisation opportunities, and service upgrades. This data-driven approach to customer engagement helps build stronger relationships and identify upselling opportunities while demonstrating commitment to customer success and operational excellence.