Return on marketing investment
Fast track (Summarised definition)
Marketing-specific ROI metric measuring revenue attributed to marketing activities relative to marketing spend, essential for marketing effectiveness evaluation and budget justification through direct marketing performance measurement.
Full lap (Full definition)
Return on marketing investment, commonly abbreviated as ROMI, represents marketing-specific ROI metrics that measure revenue attributed to marketing activities relative to marketing spend, serving as essential indicator for marketing effectiveness evaluation and budget justification through direct marketing performance measurement.
The importance of ROMI extends beyond marketing measurement to encompass strategic planning, budget allocation, and marketing accountability. ROMI tracking enables businesses to evaluate marketing effectiveness whilst justifying marketing investment and supporting strategic marketing decisions through clear performance measurement and accountability.
ROMI calculation involves dividing marketing-attributed revenue by marketing investment, providing marketing-specific performance measurement whilst enabling campaign comparison and strategic optimisation across different marketing channels and initiatives for comprehensive marketing evaluation.
ROMI applications encompass marketing evaluation, budget justification, campaign assessment, and strategic planning that require marketing performance measurement whilst supporting marketing investment decisions and strategy optimisation across diverse marketing objectives and business goals.
ROMI benefits include marketing accountability, improved budget allocation, enhanced campaign optimisation, and strategic decision support that enable effective marketing management whilst providing clear performance measurement and supporting business objectives through measurable marketing effectiveness.
ROMI optimisation involves attribution improvement, campaign refinement, channel optimisation, and strategic enhancement that ensure effective marketing investment whilst maintaining marketing effectiveness and supporting business objectives through systematic marketing optimisation and performance improvement.
For businesses evaluating marketing performance and justifying marketing investment, ROMI provides essential metric for marketing effectiveness and accountability. Strategic ROMI focus enables improved marketing investment decisions, enhanced campaign optimisation, and competitive advantage through measurable marketing performance that supports business objectives whilst ensuring effective marketing resource allocation and strategic marketing success.