Phrase match
Fast track (Summarised definition)
Keyword matching option in search advertising allowing ads to show for searches containing keyword phrases in specific order, providing balance between reach and relevance for strategic campaign control.
Full lap (Full definition)
A phrase match is a keyword matching option in search advertising that allows advertisements to show for searches containing keyword phrases in specific order, providing strategic balance between reach and relevance for effective campaign control and audience targeting.
The importance of phrase match extends beyond keyword targeting to encompass campaign precision, audience relevance, and advertising effectiveness. Phrase match enables businesses to maintain keyword control whilst expanding reach beyond exact matches through strategic keyword targeting and campaign optimisation.
Phrase match functionality triggers ads for searches containing keyword phrases in specified order with additional words before or after, providing controlled expansion whilst maintaining keyword relevance and campaign precision across diverse search queries and user intent.
Phrase match applications encompass search advertising, keyword strategy, campaign optimisation, and audience targeting that require balanced keyword control whilst supporting advertising effectiveness and strategic campaign management across competitive search environments.
Phrase match benefits include improved campaign control, enhanced relevance, better audience targeting, and strategic flexibility that enable effective search advertising whilst providing balance between reach and precision through strategic keyword management and campaign optimisation.
Phrase match optimisation involves keyword research, performance monitoring, negative keyword management, and strategic adjustment that ensure effective campaign performance whilst maintaining keyword relevance and supporting advertising objectives across changing search behaviour.
For businesses implementing search advertising and seeking strategic keyword control, phrase match provides essential targeting option for campaign effectiveness and audience precision. Strategic phrase match utilisation enables improved campaign performance, enhanced keyword relevance, and competitive advantage through balanced keyword targeting that supports advertising objectives whilst optimising campaign reach and conversion potential.