Pay per click
Fast track (Summarised definition)
Online advertising model where advertisers pay fees each time users click their ads, enabling targeted traffic generation and measurable marketing investment through strategic bid management and campaign optimisation.
Full lap (Full definition)
Pay per click, commonly abbreviated as PPC, represents an online advertising model where advertisers pay fees each time users click their advertisements, enabling targeted traffic generation and measurable marketing investment through strategic bid management and comprehensive campaign optimisation.
The importance of PPC extends beyond click-based pricing to encompass immediate traffic generation, audience targeting precision, and measurable marketing results. PPC advertising enables businesses to drive qualified traffic whilst controlling costs and measuring performance through strategic campaign management and optimisation.
PPC platforms include Google Ads, Microsoft Advertising, Facebook Ads, and other advertising networks that provide comprehensive PPC capabilities whilst enabling sophisticated targeting, bid management, and performance tracking across diverse advertising objectives and audience segments.
PPC applications encompass traffic generation, lead acquisition, brand awareness, and conversion driving that require strategic advertising investment whilst supporting marketing objectives and business development through targeted advertising campaigns and audience engagement.
PPC benefits include immediate traffic generation, precise audience targeting, measurable results, and cost control that enable effective advertising investment whilst providing strategic marketing capabilities and performance accountability across digital marketing channels.
PPC management involves keyword research, bid optimisation, ad creation, and performance monitoring that ensure effective advertising campaigns whilst maintaining cost efficiency and supporting marketing objectives through strategic campaign management and continuous optimisation.
For businesses seeking immediate traffic generation and measurable advertising results, PPC provides powerful platform for targeted advertising and marketing effectiveness. Strategic PPC implementation enables improved traffic generation, enhanced audience targeting, and competitive advantage through systematic advertising management that supports business objectives whilst driving qualified traffic and measurable marketing results.