Impression share
Fast track (Summarised definition)
The percentage of impressions received compared to total available impressions for targeted keywords or audiences, essential metric for measuring advertising reach potential and identifying growth opportunities in paid campaigns.
Full lap (Full definition)
Impression share represents the percentage of impressions received compared to total available impressions for targeted keywords or audiences, serving as essential metric for measuring advertising reach potential and identifying growth opportunities within paid advertising campaigns and competitive landscapes.
The importance of impression share extends beyond reach measurement to encompass competitive analysis, budget optimisation, and strategic campaign planning. Understanding impression share enables businesses to identify missed opportunities whilst optimising campaign settings and budgets for maximum visibility and competitive positioning.
Impression share calculation involves dividing impressions received by total eligible impressions, providing clear visibility into campaign reach potential whilst identifying factors limiting impression delivery including budget constraints, bid competitiveness, and quality score performance.
Impression share applications encompass campaign optimisation, competitive analysis, budget planning, and performance evaluation that require understanding of reach potential whilst supporting strategic advertising decisions and resource allocation across diverse campaign objectives and market conditions.
Impression share benefits include improved campaign visibility, enhanced competitive positioning, better resource allocation, and strategic optimisation guidance that enable effective advertising investment whilst maximising reach potential and identifying growth opportunities across competitive advertising environments.
Impression share optimisation involves budget adjustment, bid enhancement, quality improvement, and targeting refinement that increase impression delivery whilst maintaining campaign efficiency and return on investment across diverse advertising platforms and competitive scenarios.
For businesses implementing paid advertising strategies and competing for audience attention, impression share monitoring proves essential for campaign optimisation and competitive positioning. Strategic impression share management enables improved campaign reach, enhanced competitive advantage, and better advertising effectiveness through systematic optimisation that maximises visibility whilst optimising resource allocation and campaign performance.