Cost per view
Fast track (Summarised definition)
Video advertising pricing model where advertisers pay for each video view, typically when viewers watch for minimum duration or interact with content, enabling efficient video marketing campaigns and audience engagement measurement.
Full lap (Full definition)
Cost per view, commonly abbreviated as CPV, represents a video advertising pricing model where advertisers pay for each video view, typically charged when viewers watch for a minimum duration or interact with video content, enabling efficient video marketing campaigns and accurate audience engagement measurement.
The importance of CPV extends beyond view counting to encompass video marketing efficiency, audience engagement quality, and content effectiveness evaluation. CPV advertising ensures payment only occurs when audiences demonstrate genuine interest through viewing behaviour, making it valuable for video campaigns focused on brand storytelling and audience engagement.
CPV advertising typically requires viewers to watch videos for minimum durations (usually 30 seconds or video completion) before charges apply, ensuring advertisers pay for meaningful engagement rather than accidental plays or brief exposures. This engagement threshold ensures cost efficiency and quality audience interaction.
CPV benefits include engagement-based pricing, audience interest validation, creative testing opportunities, and scalable video promotion that enables efficient video marketing spend management. Advertisers can optimise video content based on actual viewing behaviour and engagement patterns rather than assumptions about audience preferences.
CPV optimisation involves video content improvement, thumbnail testing, audience targeting refinement, and timing strategies that increase view completion rates whilst reducing costs. These approaches focus on creating compelling video content that naturally motivates viewing and engagement.
CPV platforms include YouTube Ads, Facebook Video Ads, Instagram Video Advertising, and various video advertising networks that offer view-based pricing with detailed analytics about viewer behaviour, completion rates, and engagement patterns that enable strategic video marketing optimisation.
For businesses developing video marketing strategies, CPV advertising provides efficient approach to video content promotion and audience engagement. Strategic CPV management enables cost-effective video marketing, audience building, and brand storytelling that achieves measurable engagement results whilst optimising marketing investment through performance-based pricing and detailed video analytics.