Body copy
Fast track (Summarised definition)
Body copy refers to the main textual content of a document, website, advertisement, or communication that conveys core information, ideas, and arguments to the intended audience. This substantial messaging component serves to inform, persuade, or engage readers through clear, concise writing tailored to the target audience using appropriate language, tone, and formatting structure.
Full lap (Full definition)
Body copy refers to the main textual content of a document, website, advertisement, or any other form of communication. It is the substance of the message, conveying information, ideas, and arguments to the intended audience. Body copy serves the purpose of informing, persuading, or engaging the reader.In documents, body copy presents the core information. For websites, it includes articles, product descriptions, and other written material. In advertising, body copy describes products or services, and in literature, it forms the narrative.
The quality of body copy significantly impacts the effectiveness of the communication. Clear, concise, and engaging writing is essential. It should be tailored to the target audience, using appropriate language and tone. Effective body copy captures the reader's attention, conveys the intended message, and achieves the communication's goals. It should be easy to read, with proper formatting and structure. Body copy may incorporate headings, subheadings, bullet points, and other elements to enhance readability.
The length of body copy can vary. It depends on the context and purpose of the communication. In some cases, brief and concise text is sufficient, while others require more detailed explanations or descriptions. Good body copy is well-written, relevant, and persuasive, helping to communicate the intended message effectively.