Ad sequences
Fast track (Summarised definition)
Ad sequence refers to a strategic order in which advertisements are displayed to viewers to enhance campaign effectiveness through narrative progression. This approach typically begins with introductory brand awareness ads, followed by detailed feature highlights, and concludes with clear call.
Full lap (Full definition)
An ad sequence refers to a specific order in which advertisements are displayed to a viewer. This strategic arrangement is designed to enhance the effectiveness of the advertising campaign. The goal of an ad sequence is to lead the audience through a narrative or a series of messages. It can be used to build brand awareness, increase engagement, or drive conversions.
Ad sequences often begin with an introductory ad that introduces the brand or the product. This is followed by ads that provide more details or highlight specific features. Finally, the sequence concludes with a call to action. The order of the ads can be tailored to the target audience and the campaign's objectives.
There are different types of ad sequences, including sequential storytelling, which aims to tell a story through a series of ads, and awareness-to-action sequences, which guide viewers from initial awareness to taking a desired action, such as making a purchase or signing up for a service.
Ad sequences are often used on platforms such as YouTube and social media to deliver a more immersive and engaging advertising experience. The success of an ad sequence depends on various factors, including the quality of the ads, the relevance of the message to the audience, and the overall strategy behind the sequence. By carefully planning and executing an ad sequence, advertisers can maximise their impact and achieve their marketing goals.