Ad extensions
Fast track (Summarised definition)
Ad extensions enhance standard text ads with additional information like phone numbers, locations, or site links, improving visibility and user-friendliness. These supplementary features boost click-through rates by providing relevant context that helps users find exactly what they're seeking. Examples include call extensions for direct contact, location extensions for local searches, and sitelink extensions for specific page navigation.
Full lap (Full definition)
Ad extensions enhance standard text ads with additional information, improving their visibility and relevance. They provide extra details like a business's phone number, location, or specific site links, making the ads more informative and user-friendly. This added context can significantly boost click-through rates (CTR) and overall ad performance.There are several types of ad extensions, each serving a unique purpose. Sitelink extensions add links to specific pages on a website, guiding users directly to the information they seek. Call extensions include a phone number, enabling users to call a business directly from the ad. Location extensions display a business's address on the ad, often with a map, which is particularly useful for local searches.
Other extensions include callout extensions, which highlight unique selling points or special offers. Structured snippet extensions showcase specific product or service features. App extensions encourage app downloads. Price extensions display product or service prices directly in the ad. Promotion extensions highlight sales and special offers. Automated extensions, such as seller ratings and consumer ratings, are generated automatically based on various factors.
The implementation of ad extensions is relatively straightforward through platforms like Google Ads. Advertisers can manually create and customise extensions or allow the platform to implement automated extensions. Regular monitoring and optimisation of ad extensions are essential to ensure they remain relevant and effective, as well as to maximize their impact on ad performance and user engagement.