We’re looking for a motivated Agency Business Development Manager to join the Refuel team.
Refuel Creative is a fast-growing, award-winning marketing agency made up of digital marketing innovators. We’ve enjoyed exceptional growth over the last four years, and now require a BDM with agency experience to join the team and help us meet the targets of our three-year strategic plan.
This is your opportunity to join an exciting and growing team with great growth potential.
This is a hugely important role for us. You’ll be the first point of contact with our inbound leads and new customers. It will be your role to develop and nurture these contacts from leads to customers. You will work closely with our marketing team to practice what we preach, implementing marketing and sales automation strategies to allow this at scale.
You’ll need to be a strong communicator and proposal writer, expert negotiator, and client whisperer to succeed in this position.
We are looking for a talented, experienced PPC expert to join our passionate, results driven team at Refuel Creative.
We’re looking for an online advertising wiz, someone early in their career looking to grow and develop, to join our team at Refuel.
You’ll have at least 6 months experience managing Google Ads, ideally for multiple businesses or clients. You will have your Google Ads certifications, and be ready to get your hands dirty with a variety of exciting clients.
You will be aligned with our shared values, and looking to grow your knowledge and expertise. This role has the potential to work on Bing, Facebook, AdRoll, LinkedIn, Pinterest, and other advertising platforms.
It’s ok if you’re not an expert yet - that’s what we’re here for! As long as you have some experience, we’ll train you in our PPC processes and methodologies, so that you can deliver consistently exceptional results for a range of clients.
This is a great opportunity to work across a huge range of clients, from travel, e-commerce, not-for-profit, SaaS and service based businesses. Your goals are sales, leads and conversions.
Not many entry level PPC positions like this come up in Adelaide. If you have what it takes, make sure you apply today!
We’re looking for a creative Graphic Designer, who can bring a fresh perspective to our team. You’ll be an experienced graphic designer, with at least 1 year of industry experience under your belt, skilled in designing assets for digital channels.
Are you a persuasive Copywriter, who uses words to convince people to take action, there and then? We (and our clients) want to work with you!
We’re looking for a Copywriter to join our growing team. With a minimum of 2 years of experience, ideally, you’ll be able to turn your hand to any topic or industry, and hit the ground running in our growing agency.
How can technology be used to improve access to essential services for Australians living in one of the remote areas in the country?
This was the challenge we faced when contracted by the Northern Territory Council of Social Services (NTCOSS) to build an online directory of social and community services.
Stock photos are an excellent way to liven up your marketing material on a budget. However, it is easy to get caught in messy copyright allegations. This guide will walk you through how to identify and credit an author when making the most of this service.
This license system allows stock photo agencies to negotiate specific rates for the use of stock content. A licenser pays a “royalty” every time an image is used, based on how long, how large and how frequently a stock image is used. This is most commonly used for images used in a specific location for a specific time period - for example, billboards.
Did you know that 90% of the information transmitted to your brain is visual? This means that even if your copywriting skills are extraordinary, your choice of visual content can make or break your content's engagement and performance.
In case you’ve missed it, two Goliaths of the digital words are duking it out over Apple’s data privacy changes being rolled out in their iOS 14 update.
Today, Refuel Creative announced that it has been named a winner in two categories of HubSpot’s December 2020 Impact Awards. HubSpot, a leading growth platform, uses the award to recognise members of its Solutions Partner Program who go above and beyond to help their customers grow better.
Refuel won both a Grow Better: Sales award and Integrations Innovation award for their work with innovative Australian startup, FlatRateNOW. The team at Refuel supported the fledgling startup early on and, through integrating supporting platforms with HubSpot, achieved significant reach and sales growth across a 12 month period.
Imagine a world without Google. That could soon be the reality in Australia as the current government is trying to get Google and Facebook to pay for news content. This new law will fall under the News Media Bargaining Code, a new legislation currently under Senate inquiry.
Google would also be required to give news sites preferential rankings and advanced notice of any algorithm changes for search results. Initially, this concept of having some sort of control on how much power Google has in a particular country is a reasonable request. But the technicality of what Australia is asking from Google is a fundamental change on how a search engine seeks results.
Tim Berners-Lee, regarded as the founder of the world wide web, has argued that asking platforms to pay news media businesses for posting links to their content undermines the concept of a free internet.
In a recent article with The Guardian, he claimed the draft code “risks breaching a fundamental principle of the web by requiring payment for linking between certain content online.” Click here to read more.
Yet Google has already reached an agreement with France to pay news publishers for content. This is a big change in the digital marketing and search industry, as this affects both SEO and SEM businesses. Let's unpack this together.
It might not be as big or quite as twinkly as Christmas, but Valentine’s Day is still an important day in the sales calendar. According to B&T Magazine, Aussies will generally spend more than $1 billion on pressies, experiences, weddings and getting loved-up.
It’s a great opportunity for retailers to generate some love toward their own brands and generate some sales early in the year.
If you sell products online through an eCommerce store, there are plenty of ways you can reach out to your customers and online shoppers. But if you’re stuck for ideas, that’s where we’re here to help with some of our best Valentine’s Day eCommerce ideas!
With so many people having flexible working arrangements and especially working from home recently, and have recently gone through the co-working experience myself, I figured it might be helpful to shine some light on the remote working option that I haven’t seen many people talking about.
NetSquared events have always been a great resource for not-for-profits, social enterprises, and others interested in doing good in the for-purpose sector. But in the last couple of years, locally, these events
As part of our commitment to our friends in the not-for-profit sector, Refuel Creative are helping to bring these events back.
Thanks to the global pandemic, TechSoup has transitioned NetSquared to online events, run over an online platform to anyone in the world. We’ve taken advantage of this so we can bring these events not just back to Adelaide, but to the Northern Territory for the first time.
Refuel Creative is looking for a Videographer and Content Creator to join our growing team, working across our brand and our clients to create innovative and creative content.
This is a varied role perfect for a creative Videographer with some technical nous who wants to get involved in an agency environment. You’ll be getting your hands dirty creating original videos, ads, podcasts, photos, and more in our well-equipped studio.
As our Videographer you’ll work as part of our multi-skilled team of marketers to contribute to projects for a variety of different clients. Your work will fit into marketing and content strategies using the latest technology to deliver your content most effectively.
Good email campaigns aren’t necessarily about high volume, but the ability to engage and convert. This is why the quality content of your content is important. Use great images (there are lots of free sources for quality royalty-free images out there) and write catchy copy.
Good writing starts with your email subject line and continues right through to your email’s call to action (CTA) and footer. You can write the copy for your next promotional email yourself, or hire someone to write it for you. Either way, don’t forget to proof your writing so you don't end up sending an embarrassing typo to your entire email list!
Tools like Grammarly or in-build spell-checkers that automatically flag questionable spelling and grammar can be extremely useful. However, don’t blindly accept all suggested changes. Even the most sophisticated automated editor can’t understand all the nuances of the English language.
Spell-checking tools are a great starting point, but reading the copy out loud is an excellent way to pick up mistakes and check the overall flow of the writing. It’s also worth getting someone else to read your copy to you, or using a text-to-speech tool if you’re flying solo. Don’t forget to read the captions, the subject line, and the header and footer to make sure they’re all correct and consistent with the rest of the copy.
If writing isn’t your strength, Refuel can take care of this daunting challenge for you. Our expert staff can put together templates and copy to meet your schedule and campaign goals.
Facebook have announced another update, following 2020’s revamp, which will be rolling out from January, 2021. This update will see Facebook removing likes from their new Pages experience, which means there may not be much to “like” at all. Instead, the social media giant is shifting away from it’s most iconic Page action “like” to focus on Page follows instead.
To date, “liking” a Page and “following” a Page might have seemed to be the same thing. You would hit like and receive updates from a Page. That’s because Facebook would also add you as a follower by default. If you got sick of updates from a particular Page (perhaps because your Aunt Gladys guilted you into liking her Page that time: Crocheted Doily Collection) you could unfollow updates, but still show your support for the Page owner by giving their Page a like.
However, liking a Page in isolation means you are no longer engaging with the content because it will no longer show up in your feed.
Of course, there’s always been the option to simply follow a page without actually liking it, but with the new Pages experience, this will now be the default across the board.
Reaching out to your clients through email is a great way to stay in touch. You can create increased awareness of your brand with a consistent email marketing strategy. This helps to ensure that when your email subscribers are looking for whatever product or service you offer, they choose your business over your competitors’.
With email platforms, it’s easy to see which subscribers from your email lists are opening your emails. They also provide metrics that show click through rates, time and frequency emails are opened and what pieces of content your audience are engaging with. This gives excellent data to adjust your email design, content and schedule, to optimise follow-through.
Email is one of the most cost-effective communication tools in our arsenal and used by businesses everywhere. Which is why using EDMs (electronic direct mail) is one of the most effective and affordable marketing strategies to reach your audience.
If you’re new to email marketing, stick around. We’ll be exploring all the tips and tricks to running a successful email marketing campaign across three blogs, each focused on a different element.
Let’s kick things off with the basics before we dive into finding an email marketing service provider and building your lists.
Yes, we do digital marketing. And part of that is building responsive, data-driven sites for our clients to propel their own businesses to success.
Here are some of the clients we were proud to have built new sites for this year.
Our team was boosted this year with the addition of our videographer, Yianni! When he's not behind the lens, you can catch him at his desk with the headphones on, deep in the editing world! We managed to drag him away from his work to ask him a few questions. Get to know more about "Yianni the video guy" below!
Are you a passionate, up and coming marketer looking to take the next step in your career? Do you want to join a leading digital agency to accelerate your learning? We’re growing our team and are looking for a Digital Marketing Specialist to join us.
You’ll have a year or two experience in a Marketing role, as a Marketing Assistant or similar. You know the basics of a range of tools, but want to cut your teeth on the latest Enterprise marketing tech. You’ll gain valuable experience working across B2B and B2C clients, and across different industries.
We’re looking for a marketer who gives a shit. About their professional development and learning. About doing a great job for their clients. About their colleagues and team members.
Reporting to our Digital Marketing Manager, Rubina Carlson, you will work as a team, covering social, advertising, marketing automation and more. You will take point on delivering excellent digital marketing solutions for our clients, with a focus on reporting and metrics.
In 2016, FlatRateNOW was a fledgling startup with dreams of revolutionising the quoting process for plumbers and electricians. The goal was an easy-to-use quoting app to simplify the process, reduce paperwork, and give customers fair and transparent pricing up-front.
Are you a passionate, up and coming marketer looking to learn the ropes in a fast paced agency environment? We’re growing our team and are looking for a Marketing Assistant to join us in Port Adelaide.
This is a varied and dynamic Marketing Assistant role. You’ll be working across B2B and B2C clients in a range of industries. You’ll get access to the latest in Enterprise marketing tech thanks to our partner networks.
This is an exciting opportunity to learn. You’ll be working with a team of experts, gathering experience across a range of different industries and countries. You’ll contribute to different marketing strategies, and work with the best tech in marketing.
Adelaide marketing jobs like this do not come up often.
This year was certainly like no other in modern memory. COVID-19 threw up all sorts of challenges for us, with many of us working from home - often for the first time.
As we look back on the year that was, we asked the team at Refuel to share some of their experiences working from home. Both the good and the bad.
Looking for a little light reading over the holiday season? We’ve pulled together 7 of our most popular blogs to add to your reading list, just in case you missed them earlier in the year.
Recap from Adelaide HUG Event, The Year That Was and The Year Ahead, held on 2 December 2020, via Zoom, hosted by Refuel Creative.
At the last Adelaide HubSpot User Group (HUG) event for 2020, we heard from two knowledgeable speakers who focused on the HubSpot tools. Imanol Ortiz, Senior Channel Consultant at HubSpot, focused on some of the newest HubSpot Sales features announced at INBOUND in October this year. Ryan Jones, our CEO & Founder, then shared tips for businesses to get the most out of their HubSpot portals. Watch the full video below, or check out some of the highlights from the sessions.
I recently had the pleasure of judging the new Refuel Digital Technology Award for the 2020 Jetpets Companion Animal Rescue Awards Ceremony held on 15 October. This Australian, not-for-profit technology award celebrates innovation in rescue, rehabilitation and rehoming of animals by rescue organisations.
Having participated in the awards since their inception, this year Refuel Creative decided to become more involved. We designed an award recognising Rescue Groups and Animal Shelters who use digital technology. It was a fascinating way to discover how different groups in the not-for-profit sector are using technology - and there were some great uses!
The whole judging panel was blown away with how advanced our finalists were, streamlining processes, fundraising systems improvements, and the various levels of automation achieved on limited budgets.
If you’re a business looking for low-cost solutions, there are some innovative uses of technology by volunteer-run, not-for-profit organisations that can give you ideas.
Have you ever looked at the customer testimonial page of some businesses and wondered how they get such amazing, detailed testimonials from their clients? The short answer: they ask!
Seems simple and obvious, but if asking for testimonials leaves you feeling intimidated or desperate, we’ll walk you through how to get customer testimonials with effortless dignity and grace.
We are looking for our first Operations Manager! This is a new position driven by recent growth, adding operations and project management expertise to our management team.
This is an ideal role for someone who is an ace at multitasking and problem-solving. You must also be equally comfortable working within a team environment as well as autonomously.
You'll be an experienced professional in people delegating, office management, operations, business processes and scheduling. You will have experience managing operations, people and resources in an office or studio environment.
We’ve all been at the receiving end of poor customer service at some point in our lives. If you haven’t, you’re certainly one of the lucky ones!
Those who have, know just how frustrating it can be when you get the runaround or transferred from one person to another. Failing to help your customers or guiding them in the wrong direction is a big no-no! It throws out major red flags for incompetence and is simply, bad business.
There is a fine line between taking your time to respond to clients and responding too quickly. Quick responses may set unrealistic expectations and yet on the flip side, taking too long can mean you risk losing that client. Good customer service is about being prompt, comprehensive, client-focused, and streamlined. It’s about finding a perfect balance.
Sure, this might not be one of the most cutesy or heart-warming days of the year, but it’s definitely one of the important ones. Also called Cyber Security Day or Internet Security Day, every 30 November, the international community attempts to raise awareness about computer security issues.
So let’s dive into the matrix to look at what some of those protocols are, and what tools you can use to fend off cyber-attacks from malicious software and wealthy Nigerian princes.
Are you a PPC consultant looking for your next challenge? Somewhere you can grow, with the right tools to drive your career forward, and expand your expertise?
Refuel Creative are looking for an experienced Google and Bing Ads Consultant to join our growing team.
You’ll be the point person for our PPC clients, optimising their online advertising to help them meet their goals. You’ll work with the Refuel team and our clients to attract site traffic, split test, measure conversions and provide reporting.
To fit in with our team, you’ll need to be aligned with our shared values, prepared to dig in and get some great results for clients. You will work efficiently and effectively, but also enjoy a laugh and have a good work environment where you can work hard and play hard.
This is a full-time position with flexibility, opportunities, and a negotiable salary in line with your experience.
One of the hugely positive things to happen in 2020 is that we gained our wonderful wordsmith, Anna! Anna, or Anna Butler as she's known to her friends, joined our team as our new Content Marketer in May. She's been so busy that it's taken us a few months to pin her down to have a chat about herself. Learn more about the woman with all the words!
These days there are a multitude of different ways for someone to access your website.
Are they using a desktop? If so, what screen resolution do they have? Is it Windows, Mac or something else? What browser are they using?
It was a very different Inbound in 2020, and the reason why won't surprise you (cough COVID). In case you've missed our updates from Inbound 2018 and Inbound 2019, Inbound is HubSpot's annual conference, usually held in Boston. A proud Boston based company, HubSpot takes over the city, booking out hotels, the convention centre and more.
This year thanks to COVID, the event ran on a virtual platform, with videos available live and on-demand.
Even though it's a marketing and sales conference, it's still a HubSpot event, and they take the opportunity to unveil some tasty updates. Here are the five new and improved features HubSpot unveiled that are getting us excited.
WooCommerce, BigCommerce and Shopify are three of the biggest and most popular online selling platforms. So if you’re ready to sell online, how do you decide which platform is the best fit for your business?
Previously we’ve given you 7 questions to help you choose the right ecommerce platform. Now, we’ve done the hard work for you by comparing all three ecommerce solutions to give you our thoughts. Let the showdown begin!
With easy access to mobile devices, we’re watching much more video online. In fact, up to one-third of our time online is spent watching video content. Smart companies are taking advantage of this, creating targeted video marketing strategies that speak directly to their audience.
As a result, video has become a vital tool in digital marketing. It can increase your reach and engagement of social media content. It can boost search engine rankings. It helps you capture attention and explain technical issues easier.
But with so many video hosting platforms to choose from, how do you decide which is best for your business, budget and digital marketing strategy?
Let’s explore the pros and cons of some of the most popular online video platforms.
With the COVID-19 pandemic causing major disruption to our lives, for many, our working lives also took a hit. Those of us fortunate enough to go about our daily business, it meant flexible working policies became the new way of life, at least for the foreseeable future. With this came new challenges and priorities.
Pandemic aside, the team at Refuel is always looking for ways to go paperless and support remote working. We believe it’s important to find ways to spend less time chasing financial documents and more time running our business.
Starting a new job can be daunting. Add in a global pandemic, and you could find yourself inducting a new staff member right from your very own home!
In March 2020, many employers moved quickly to respond to the growing concern around the global COVID-19 pandemic. Following advice for social distancing and the health and safety of all was paramount.
Flexible working arrangements needed urgent attention. For many, allowing staff to work from home was never anything more than an ad-hoc request. For some, it was forbidden. However, setting up employees to work from home for the duration of COVID-19 entered uncharted territory.
Whether or not you’re already familiar with the concept of a backlink, they’re one of the most important contributors to your website ranking so it’s always worth keeping them in mind.
We’re going to go over what they are, what they’re used for and most importantly, how to get more of them.
If you're reading this it's likely that you're still pretty new to web development and design. If so, then perfect! You’re in the right place, and I hope you pick up some useful tips here.
If you've been at this for a while, stick around anyway. It never hurts to have a reminder - you might even learn something new.
Imagine being told to shoot an arrow at a target while blindfolded. You’d have no idea where your target was and, unless you’re some sort of archery superstar, would almost definitely miss!
This is what happens when you create content without knowing who you’re creating it for. You’re aiming blind, hoping your content will hit home! Blind targeting is a pretty ineffective way to roll out a marketing plan to target customers.
Not sure why you'd submit your website to search engines? Who does it or how? These are all good questions and questions we’re going to be answering right here. These simple steps can provide a significant improvement in your search engine optimisation.
So let’s get into it, starting with...
Most of you know our Graduate Designer, Adam Schwarz, he's been with us for a while now! Adam is the person who builds your websites and does all the nitty gritty work behind the scenes to keep your website up and running. Given he's such an integral part of the work we do, we thought it was about time everyone got to know him a little better!
Haven’t heard about pillar pages before? Don’t panic. We’re here to tell you exactly what they are, why they matter for search engine optimisation (SEO) and why they should be part of your content strategy.
Soon you’ll have the information you need to show search engines why you’re the authority in your field - without sweating the details of hundreds of long-tail keywords.
The last decade saw the death of some hugely popular social media sites from the early 2000s. Platforms like Facebook, YouTube, Twitter and Instagram grew in popularity and drove their competitors out of business. We often forget about the platforms that paved the way for our current favourites and that, for many of us, were our first tastes of online social networking.
Want to share your products and services with the world, but don’t know where to start? If you’re a small bricks and mortar store, sales beyond your immediate neighbourhood might seem to be the territory of the big players. Ecommerce opens up national, even global markets, and is now affordable for businesses of any size.
If 2020 has taught us anything, it’s that diversity is key for both business and their customers. Ecommerce software is delivering that diversity by providing more options for people to browse and buy.
How does coming into work every day, with an office full of video equipment, to create creative, innovative content sound?
We are on the lookout for a videographer to do just that. If you are looking to get agency experience with equipment to make any creative vision a reality, we want you!
A success story about a not-for-profit animal rehoming service, a digital marketing agency, some cute animals and Google Ad Grants.
The Animal Rehoming Service is a small not-for-profit organisation that aims to rehome animals into loving, lifelong homes. As a small organisation, founder Michaela Newell, realised that she needed help to achieve her goals.
Michaela’s goal was to increase awareness of her charity and help pets find new, loving families by harnessing the digital marketing solutions available to her. She wanted to increase TARS’ social media followers, their website traffic and sign-ups, we create more awareness of their services as solutions for people needing to rehome their pets.
We are looking for a Sales & Account Manager to join our growing team at Refuel Creative. You will be helping us both grow our client base and better support our existing clients.
For any business, how you take care of your customer's needs before and after a sale or enquiry is vital. We want to convert happy customers into promoters! But how do you make sure your customer support or sales calls are on point?
If you haven’t heard of marketing automation yet, you might as well have been living under a rock!
As defined by Weidert.com, “Marketing automation is the use of software and web-based services to execute, manage and automate marketing tasks and processes”.
Simple enough to understand right? Well if this has already captured your curiosity, listen in.
There is so much more to learn about what this can do for your business.
As a not-for-profit organisation, you understand the pain of competing with other big players in your market. Battling against bigger budgets and organisations is hard. Google AdWords Express can make this easier. Given $10,000 per month through Google’s grant program, it is possible to battle these bigger budgets.
No, we didn't get a Platinum Record for Andrea and Liina's new rap album, that they've been hard at work on while in isolation. We have just become a Platinum HubSpot Solutions Partner!
Countries and cities around the world are in lockdown due to COVID-19. As the situation evolves around the world, governments are calling on businesses to do their part. We all need to encourage social distancing to protect the health and wellbeing of our staff and colleagues.
Setting marketing goals is like driving a car. When we drive our car, we have a destination in mind. If we don't, we might as well ask ourselves, "why are we driving?".
This is the same concept we can apply to setting our marketing goals. If we are not setting any tangible and specific goals in marketing, we may as well be 'driving to nowhere'.
How do we know what is working, what is performing? Are we working well? Is our marketing working?
So you’re starting an eCommerce business - congratulations! You have an idea, a product or a service - now you need a platform to help you reach your customers. With so many options on the market for selling online, how do you choose the best eCommerce platform for your business?
In these challenging times, digital advertising and sales is an essential tool for businesses. If you’re experienced in paid search and looking for a new challenge, you could be our new Digital Advertising Consultant.
Did you miss our recent webinar with WordStream? It was chock full of our top 10 PPC tips for those running Google, Bing and Facebook ads in Australia and New Zealand.
We are extremely excited that HubSpot has named us as their Rookie of the Year in the Asia Pacific region for their 2019 performance Impact Awards.
Do you love writing? Do you create content constantly?
We are looking for a Content Marketer to join our fast-growing and diverse team.
Today is our birthday — kind of.
Unlike a lot of businesses, Refuel Creative doesn't have an official birthday. Refuel grew organically. From humble roots with me just providing help to friends and friends of friends, it grew until it became a full-time job.
As many of you will know, Australia has been ravaged by a number of bushfires over our summer. Word of these fires spread far and wide, and we had partners from as far afield as Boston and Paris checking in on us to make sure we’re ok as they turned on their TVs and scrolled their social media to see the devastation.
Fortunately, the Refuel team have been spared the worst, but many parts of Australia are not so lucky.
If I had a dollar for every time someone told me their work was too boring to make videos for, I’d be a trillionaire. It can be difficult to think of engaging marketing campaigns while staying on brand. It doesn't seem like professionalism and creativity mesh well together.
Redesigning your website is one of the most important projects your organisation can undertake. If your existing site is hard to navigate, cluttered and the language is hard to understand, it may be doing your business more harm than good.
Your website is your online shopfront where you sell your products and attract customers. If your website isn't bringing in leads, it may be time for a serious website redesign!
Google offers a range of free marketing tools that help people track the performance of your online marketing, and of course, your Google Ads performance.
One of the most popular, Google Analytics (or GA for short) has been around since 2005. Google Analytics was one of the first website analytics tools that was free and easy to collect data.
No one enjoys being “sold to” and studies have shown that consumers in the internet age are less trusting of marketing and sales tactics than ever before.
Clearly, traditional marketing tactics alone aren’t enough. Enter: inbound marketing.
Inbound marketing means connecting with potential customers by engaging with them on their own terms, in the online “places” where they already spend their time. Inbound marketing focuses on creating brand awareness and attracting new business through value-driven strategies such as content marketing, blogs, events, SEO and social media.
In the land down under, we love TV commercials. In fact, a lot of our Aussie slang has come from the most iconic ads in Australian history. The whole country has inside jokes thanks to the wonder of TV. Not that we needed any more reason for foreigners not to understand our Aussie humour.
What if I told you that when someone visits your website once, you can keep sending them ads until they purchase something from your business, or convert into a lead?
If you're anything like me, when I hear the word "data", I immediately feel dread in anticipation of the time it will take to pull out meaningful metrics. Data usually comes in the form of numbers, charts, tables and an overload of analytics. When you work in marketing, you need fast access to data to strategise and make the right decisions for your campaigns and inform clients of their ROI.
Google Ads, formerly known as Google AdWords, is an easy way to achieve awareness, website clicks and conversions. These ads tend to pop up when we're doing a Google search for products and services.
Many not-for-profits think they can’t afford to run a Google Ads campaign. But thanks to the Google Grant, they can!
If you’re not 100% sure what a content management system (CMS) is, we’re here to demystify it for you.
More than 60% of all websites use CMS or have CMS capabilities. Chances are, you're using a content management system (CMS) and didn’t even realise.
Something often experienced by fast-growing companies is that they tend to need more and more marketing tools to execute different parts of their strategy. You end up with a CRM, email marketing, social media management, e-commerce, website management, design platforms; the list can be endless and very time-consuming and confusing. Sound familiar?
2019 proved to be a pretty monumental year for Refuel Creative. It was only our second full year in business but saw successes, achievements and of course the occasional hiccup along the way.
The digital marketing industry is continuously evolving. As CEO of Refuel, it's my goal to make sure that my agency keeps up with the constant advancements so we can stay ahead of the curve. It's our goal to continue to deliver our clients’ an unfair advantage with the latest strategies and technologies.
As part of this, I flew over to Boston for HubSpot's annual Inbound Conference. This was my second Inbound, and I got a lot out of last year's event. Now that we are Gold HubSpot Partners, the opportunity presented itself again to visit Inbound. To see what's new at HubSpot Partner Day, and see some vendors to help with client pain points.
It's time to meet Jasmine, our new Project Manager at Refuel Creative. Jasmine has been part of the team for the last two months working to streamline our service delivery and operations.
Having a business phone used to mean getting an IT professional to come out and install an expensive PBX system with a bunch of confusing buttons. There’s a huge capital expense to set it all up, upwards of $10,000 in most cases.
Ten years ago, the world was a different place. We were all watching prime time TV daily. Some of us were playing Angry Birds on our first-generation iPads and downloading Limewire music to our MP3 players.
The world has since gotten much more complicated. With the release of new devices, technologies, networks and products every year, it's hard to keep up!
Our team grew substantially in 2019, and a byproduct of that is reading many job applications. I've seen some great applications. I've seen some awful applications too, great people who put together poor applications or don't meet the job ad's criteria.
When there are so few digital marketing agency jobs available in Adelaide, how do you stand out in the crowd?
I wanted to provide some tips for landing your dream marketing agency job, stand out from the crowd, and be an employers dream. We want to help our candidates succeed!
Some of these tips are simple but often get missed. We want to give candidates a path to apply for jobs with us and an approach for those that don't fit our criteria but could do very easily in the future.
There's a good reason for a lot of these tips - they work.
In some cases, before I started Refuel, these are the steps I took, and they landed me the job. They are also what I now look for in candidates as we offer marketing jobs in Adelaide and marketing specialist roles.
We now won't even consider an application that doesn't address the points below. If you submit a resume with no further information, it shows me the level of effort you put into finding a job. We put as much effort into assessing your application. Please show us the same level of respect that you want us to show you.
Here are my top 4 tips for getting that dream digital marketing agency job, and they could be valuable to any position at any employer.
When I started this business, I underestimated the value of a lot of formal structures. Things like vision and mission statements and documented processes seemed unnecessary when working from home. My dogs were my colleagues. They didn't care about values as long as they got their food and a scratch behind the ear.
But as you grow, these things that you think only big business need become far more valuable for your business. Things like value statements are easy to overlook when you're small. When you're a one or two-person organisation, it doesn't matter, right? It's one of those things bigger businesses need.
Then one day, you find yourself with a team of 8 from varying backgrounds and experience levels, and it's suddenly much more relevant. And urgent.
We overlook it because we think values don't matter as much as the ability to do the job. We believe in a small team we're all on the same page because we communicate so much. Or at least I did. I assumed this was the case for the longest time.
We are on the lookout for the next member of our ever-growing team. If you are a videographer looking to get a foothold in the agency world, we want to speak to you.
Google Ad Extensions are a pretty simple concept and are often misunderstood as being unnecessary. However, when it comes to Google ads, even the smallest additions can make all the difference. Think about it, when is an “extension” ever a bad thing?
We are on the lookout for the next member of our growing team. We need an experienced PPC Ads Strategist looking for the next step in their career. If that sounds up your alley - keep reading!
Digital Asset Management is the practice of housing all of your digital files in one place, so that the latest versions can be easily found and used when they are needed. It sounds simple (and maybe a bit boring), but if you run your own business, you’ll want to know more.
Every business owner has the intention of keeping their digital assets organised for easy accessibility. The reality is that business people end up with desktops, folder and drives full of documents and files that fit into 3 categories; useless, sort of half-done, and 110% complete and approved.
Facebook is essentially the pinnacle of social media advertising. The original and the best. The OG!
Between itself and its sister app Instagram, businesses are able to rack up big bucks through creating effective ads that pop up on users' news feeds. Every business uses a different tactic for their advertising; some people bombard their audience with ads and some use a more calculated approach.
Your content strategy is your plan for promoting your organisation with tangible media – written, visual or downloadable.
How on earth do I go about writing a blog?
A few days ago, Ryan asked us to start writing blogs, so we could share our areas of expertise and the community could get to know the people behind the work.
So, I sat down at my computer, put some music on, opened up a fresh Google Doc… and realised I have no idea how to write a blog. I’m not even sure where to start. I’m not a blogger, I’m a designer for Pete's sake!
After agonising over it for a few days I realised I had the perfect topic for my first blog; A Beginners Guide To Writing Blogs. If you’re reading this, chances are you’re in the same boat as me right now.
It’s my hope that by the end of this blog, we’ll both walk away with a better understanding of how to do this.
For the sake of both my own sanity and yours, I’m going to try and keep this as simple as possible.
Have you recently been advised by MailChimp that your account will be upgraded due to the number of contacts on your mailing list? Can you no longer have multiple users accessing your account? You might be looking into alternatives before handing over your credit card details to ensure that their paid platform really is the best fit for your business.
Well, you might just be in luck.
What MailChimp has taken away, HubSpot has just delivered.
In September, HubSpot announced it was making some pretty huge changes to its platforms and adding some pretty major features to its free tools.
Creating awesome content is typically what us content writers and journalists do. We know our way around grammar, punctuation and a good structure. We also have these weird creative brains that combine a bunch of words into something that people actually care about.
And, yet we all still question whether our titles are worthy of our readership. Will they rank? Will people want to click on them? Is this just going to look like all the other articles?
Titles kind of act like labels. If you invent a revolutionary ‘soup in a can’ and then bring it to market with a Dymo label on it that says “good soup,” how can you expect someone to buy it?
She is our guru of all things administration. Melissa does all the behind-the-scenes work to keep things running smoothly here at Refuel. She is also Ryan's right-hand woman so she is often sending out emails on behalf of Ryan. Learn all about Melissa here.
When was the last time you didn't use Google Maps to find your way to a location you hadn’t been before? We're all guilty of typing in a business name or searching for 'nearest coffee shop,' and using Google Maps to help get us there.
A common frustration for a lot of businesses is knowing what marketing or sales activities make their phones ring. For trade businesses like plumbers and electricians, this is a particular problem, as customers like to call rather than fill out forms on a website.
With the Disney+ video streaming service landing on Australian shores November 19, Netflix is going to have its biggest rival ever.
Disney is the true giant of the entertainment industry. In recent years, Disney has acquired studios like Marvel, LucasFilm and the vast wealth of content that comes with them. Disney is primed to flex its muscles and create an extensive service for blockbusters like The Avengers, Star Wars and more. This will likely increase big-budget productions on other streaming services in order to keep audiences subscribed.
With all of these services available in the market, the consumer choice has become overwhelming. What does this mean for online marketing and is there any way to capitalise on these new technologies?
There’s no way around it: SEO is the most cost-effective way of promoting your business. And unlike other methods, SEO keeps bringing in results a long time after you’ve set up your website.
Adelaide, South Australia: Today, Refuel Creative announced that it has achieved Gold Tier status as a HubSpot Certified Agency Partner. HubSpot, leading growth platform, works hand-in-hand with agency partners to grow their businesses through inbound software, services and support.
Every month, the team at HubSpot upgrade their tools to make sure their clients are getting the absolute best value for money. July was no exception.
Hi! I’m Adam, the latest team member at Refuel!
I've recently joined the Refuel team as Junior Designer after completing a Bachelor of Information Technology (Digital Media) at Flinders University. I knew that this journey would be challenging and fast-paced but I had no idea what lay ahead of me!
Looking for a new sales role with a difference? We’re looking for a new Inbound Sales Consultant. This is a perfect role for you if you’re looking to take the next step in your career.
This is a unique dual role. You’ll get to spend half your time on new sales opportunities for our growing agency, and work with our clients to improve their sales process and increase their sales.
You will lead our agency sales and business development. This includes taking the lead on all inbound and outbound sales for Refuel Creative. There’s also an excellent opportunity to work with the Refuel team and our partners to develop solutions for existing and new clients.
As part of this role, you’ll also work with our clients and their sales teams on their sales strategy. We want to help our clients adopt the same inbound sales methodology we work with.
We are looking for a passionate, organised and talented Project Manager to join Refuel Creative.
This is an Adelaide project management job, based in our Port Adelaide office.
You will be responsible for working with the CEO to keep the team organised and on track. You will help ensure deadlines and timeframes are met, and regular updates are sent to clients. This will include one-off projects, like website development, and ongoing retainer work.
Our clients are a mix of business to business (B2B) and business to consumer (B2C), in technical and non-technical industries. This includes SaaS software, consulting, e-commerce and more. This is an exciting, varied role.
This is a flexible full-time position. You have the opportunity for career development and a negotiable salary in line with your experience.
This is a new position for the right person to take the next step in their career.
Have you ever wished you could send a client a video demonstrating your software? Or show someone quickly how to do something?
Maybe you don’t have any video experience, and you don’t know how to start?
Enter, Drift Video.
Drift Video is the latest Drift feature makes creating and sharing videos easy. You record a simple video, then share it with your lead or contact. It has live chat next to the video, so you can interact with the person watching the video in real-time.
Each month HubSpot implements new changes based on the feedback provided by users. Here are our favourite updates for this month!
We are on the lookout for the next member of our growing team. An experienced PPC Ads Strategist looking for the next step in their career. Are you that person?
You have quality content. Excellent, helpful, well-written information with splashy, relevant images you just know people will love. However, if your fabulous web pages and blog posts languish somewhere down on page 20 of Google’s search results, nobody will ever find you.
Social media has revolutionised how we connect with others. No longer just a way to keep in touch with what our family members were up to on the weekend, social networking has become a powerful marketing and sales channel.
From lead generation to customer service, social media help us engage with people around the globe.
Search engine optimisation, commonly shortened to SEO, is the process of ensuring that your website appears as high as possible in search results. This is accomplished through careful curation of quality content and purposeful improvements to a website to appeal to Google’s (and other search engines) algorithm.
If I had a dollar for every time a company rejected my job application for "a lack of experience", I wouldn’t need a job!
Business owners know that the e-commerce industry is exploding in Australia. Whether you’re an experienced e-commerce business or considering capitalising on this fast-paced industry growth, you still look for every advantage you can get.
Google Shopping is a powerful tool to get in front of people looking for your products. By utilising effective Google Shopping Ad Campaigns, your products will be able to be seen by a larger and more diverse audience that you know are interested in your products. You must master Google Merchant Center to advertise on Google Shopping.
Are you a PPC and Online Advertising expert looking for your next challenge? Somewhere you can grow, with the right tools to drive your career forward?
If you run a website, or your business has a website, you must have heard the phrase “search engine optimisation” at least a few times.
How do you get training on industry-specific platforms and technologies when you haven't broken into the industry yet? Or you're a small business owner looking to learn how to market your own business?
There are some great free digital marketing courses you can take online. These offer certifications that are recognised in the industry and help you show your skills. These online marketing courses are delivered via online learning with video tutorials, so you can study when it suits you.
In some cases, these certifications are prerequisites for digital marketing roles. If you take these courses and earn these certifications, your resume will stand out from other candidates.
The certifications show that you are prepared to invest in your own learning, taking the initiative to improve your skills. This is important when you're graduating from your marketing degree. It would help if you had something on your resume to separate you from all the other graduates. If you're serious about becoming a marketer, taking accredited courses helps a prospective employer see that.
While certifications alone aren't a replacement for experience, they can help you secure marketing jobs.
You'll also get an excellent grounding in the fundamentals of digital marketing and online advertising, even if you don’t use the tools.
These free online digital marketing courses aren't just for students and job seekers either. Small business owners, entrepreneurs and marketing managers can benefit from the background knowledge.
Let's look at the free certifications we look for in Refuel Creative recruits.
So you’ve heard all about inbound marketing. You’re hooked. You’ve had some success, but you want more - more results, more opportunities. You want the right tools to truly succeed at inbound. You want training and development opportunities. You want to work directly with leading companies in inbound marketing to hone your craft.
We covered understanding your website performance on the blog last month, but once you understand your website performance, how can you improve your performance?
Are you a marketer who combines your design skills to deliver great marketing campaigns, but you want a flexible new challenge?
Refuel Creative is growing again, and we’re on the lookout for our next team member to join our team.
This is a varied and dynamic marketing assistant job. You’ll be working across B2B and B2C clients in a range of industries. One day you’ll be working on a medical client, then a not-for-profit, and everything in between.
There are lots of online marketing strategies you can use to promote your business and generate leads. Email blasts to search engine optimisation or old-fashioned cold calls can all work. But every lead generation method ultimately fits into one of two categories: inbound marketing or outbound marketing.
Creating and sending emails is just one marketing strategy to build relationships and stay in touch (and top-of-mind) with customers. It is proven to be one of the most cost effective marketing channels in your toolkit.
Let’s have a look at some simple marketing tips and techniques to help ensure every email you send not only looks great but gets opened, read and acted on by your subscribers.
Gone are the days when you needed to reach out to your customers one by one, manually updating mailing lists and not really knowing whether your clients are visiting your website or if they are ready to purchase your services.
With a marketing automation system many of the tasks that were once major pain points or flat out impossible for the average small business or not-for-profit organisation can now be handled automatically.
One of the first things we do when we start working with a client is to ask them what their goals are.
The right tools can revolutionise digital marketing campaigns, setting them up to be seen by the target audience, engage and convert the audience, and generating maximum return on investment (ROI). Regardless of the specific topic or goal of your next digital marketing campaign, the tools featured in this guide can be pivotal to enhancing the success of your campaign and working towards optimal results.
Whether your company is just starting out or is looking to expand its customer base, digital marketing is an essential part of any company’s long-term plan. Using tried-and-true tactics like Search Engine Optimisation and Pay Per Click Advertising is a crucial part of attracting the right customers.
A recent study reported by Signal.co found that Australia has the highest digital ad spend per user in the world. If trends of the past two years continue, over half of all ad dollars spent in the country will have been dedicated to online and mobile platforms.
Microsoft Office 365 is a very common IT platform in use with SMEs and not-for-profits. It’s a hosted, web based version of the traditional Microsoft Office tools, including email, calendars, file storage, groups, and more.
With the rise of the internet and smartphones comes new marketing opportunities. Conventional marketing tactics, such as cold calls and email blasts, are no longer the best way to convert leads into customers. Instead, smart companies are focusing on inbound marketing.
This technique, popularised by HubSpot CEO Brian Halligan, aims to draw customers to your product or services via inbound efforts. These inbound tactics are designed to bring customers to you when they are looking for your product or service. Popular inbound digital marketing tactics include content marketing, blogs, videos, ebooks social media and SEO tactics aimed at your target audience.
With virtually infinite information instantly attainable through the internet, the importance of standing out from the online crowd is more significant than ever. One of the best ways to give your business more clout in the online world is to work to put your business at the top of the most relevant search engine results pages (SERP).
This means developing strategies for search engine optimisation (SEO), such as publishing remarkable and unique content, building a network of authoritative backlinks, and utilising keywords strategically. But that's only part of the SEO equation. Your search engine optimisation strategy should never overlook the importance of technical SEO.
In this article, we have created a checklist of necessary technical optimisation steps to ensure your site is found, understood, and shown to your intended audience by their chosen search engines. Examine this list with a critical eye, focused on finding places where you can improve your site or your company’s practices to push yourself to the top of the search engine result pages.
You can also use Google Search Console to get an in-depth look at how your site performs online to give you a better idea of areas where improvement may be required. This guide will give you a rundown of the basics of technical SEO, processes involved, and tips and tricks for how you can implement a technical SEO strategy for your own business to improve customer relationships, online authority and revenue.
Your website should focus on your customers' needs. Still, on a standard work schedule, it is difficult to be available when your customers need you.
Live chat software has become popular in the last couple of years as it becomes cheaper and easier to access. Customers prefer live chat, as they're able to engage with your organisation fast without making a phone call.
But what if you offer live chat, but you aren't available to respond in real-time? Enter chatbots.
It’s easy to forget just how revolutionary of an idea landing pages were in the early and mid-2000s. We take it for granted today, but sending visitors to a page designed specifically for them was a bold and innovative move that allowed companies to “continue the conversation” sparked by ads or search engine optimised phrases. It’s no wonder the idea caught on - especially after Microsoft famously used landing pages to bolster sales of Office way back in 2003.
Let’s begin with what a digital marketing strategy is exactly. Like any strategy, an effective digital marketing strategy is a plan of action to achieve a desired, well-thought-out goal using online marketing. Depending on the size of your business and what products or services you offer, your digital marketing strategy might involve multiple goals with many moving parts. Frequently reflecting on these strategies can help you stay focussed on meeting the objectives you have set for your business.
It’s no secret that at Refuel we love technology. Keeping our ear to the ground is what keeps us relevant and anyone who visits our Port Adelaide office will notice it’s full of gadgets, widgets and all kinds of electronic alchemy. Everyone here has their own go-to places to get the latest tech news & gossip so we put our heads together over coffee this morning to give you the top 5 that are trending in our office right now!
With the rise of online shopping, more companies can reach customers from around the globe. But, this cuts out the immediate gratification that we’re used to getting from customer service people in traditional stores. If you need help with something, you have to fill in a form, and wait 24-48 hours for a response. For many B2B companies, this wait time is even longer!
I've just spent a week in Boston at HubSpot's annual Inbound conference. Between a packed HubSpot Partner Day, and a rock star lineup of keynote speakers, HubSpot announced some amazing new offerings and features.
This October Refuel are sending Ryan & Jen to Darwin for our very first October Business Month events, supporting the Northern Territory business community. These events cover everything from IT, social media, systems processes, email marketing and more to help both not-for-profits and businesses level up their marketing. Book your tickets now, it's just be like having your own in-house digital marketing agency in Darwin.
These interactive events will provide you with tangible takeaways that you can put into practice in your organisation immediately, at any budget level, that will help you maximise your online presence and introduce automation into your organisation.
All of these are low cost, at a range of times to suit different schedules, and designed for a range of knowledge levels. We've tried hard to provide something for everyone.
Book now so you don't miss out!
Did you know that Google will give eligible not-for-profits and charities up to $10,000 per month in kind to spend on Google Ads? This can be a huge helping hand for charities looking to improve their digital presence.
On 20 September, Ryan will be presenting a special session on how not-for-profits and charities can take advantage of this program as part of NetSquared Adelaide.
As a badged Google Partner, Refuel Creative were invited to the Google Partners Summit 2018 in Sydney. Partners Summit is an annual event that brings together leading digital agencies, so we can stay up to date with product information, hear from top industry experts and have the unique opportunity to network with both our peers and Googlers.
This is an event the Refuel team look forward to every year because it allows for professional business development and the opportunity to apply the insights and key learnings to our customers' accounts.
Held at the incredible Carriageworks event space in Sydney, it was a great day full of learning, networking and fun. Read on for the key takeaways from the Summit and to find out what's new in the Google zoo.
You might have noticed some changes with us recently. Refuel Creative, the agency I founded 18 months ago as "Refuel Digital & Marketing" is growing up in a big way, and I'm pleased to be able to finally share with you everything we've been working on over the last few months.