Blog

All the latest updates, news, events, research and helpful content from Refuel Creative.

Best free video hosting platforms

Posted by Ryan Jones on Sep 28, 2020. Reading time is 13 min 0 Comment

With easy access to mobile devices, we’re watching much more video online. In fact, up to one-third of our time online is spent watching video content. Smart companies are taking advantage of this, creating targeted video marketing strategies that speak directly to their audience.

As a result, video has become a vital tool in digital marketing. It can increase your reach and engagement of social media content. It can boost search engine rankings. It helps you capture attention and explain technical issues easier.

But with so many video hosting platforms to choose from, how do you decide which is best for your business, budget and digital marketing strategy?

Let’s explore the pros and cons of some of the most popular online video platforms.

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What is a backlink and how do I get more?

Posted by Adam Schwarz on Sep 03, 2020. Reading time is 9 min 0 Comment

Whether or not you’re already familiar with the concept of a backlink, they’re one of the most important contributors to your website ranking so it’s always worth keeping them in mind.

We’re going to go over what they are, what they’re used for and most importantly, how to get more of them.

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Tips and Tricks for Website Design Success!

Posted by Adam Schwarz on Aug 28, 2020. Reading time is 12 min 0 Comment

If you're reading this it's likely that you're still pretty new to web development and design. If so, then perfect! You’re in the right place, and I hope you pick up some useful tips here.

If you've been at this for a while, stick around anyway. It never hurts to have a reminder - you might even learn something new.

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How To Plan A Website Redesign

Posted by Liina Puusepp on Jan 20, 2020. Reading time is 12 min 0 Comment

For many of us, a website redesign is one of the biggest and most important projects we undertake for our organisation. Your website is your main shopfront. It's the way you sell your products and find your customers. So it's vital to get it right.

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What Is A Content Management System (CMS)?

Posted by Ryan Jones on Jan 10, 2020. Reading time is 12 min 0 Comment

Do you know how your web content is delivered to the world?

Chances are, you're using a content management system (CMS) without even knowing it! Most modern website development platforms are CMS' or have CMS capabilities that allow you to control what the outside world sees on your site.

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Marketing technologies that revolutionised the last decade

Posted by Ryan Jones on Dec 21, 2019. Reading time is 19 min 0 Comment

Ten years ago, the world was a different place. We were all watching prime time TV daily. Some of us were playing Angry Birds on our first-generation iPads and downloading Limewire music to our MP3 players.

The world has since gotten much more complicated. With the release of new devices, technologies, networks and products every year, it's hard to keep up!

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Enhancing your eCommerce Ads with Google Shopping

Posted by Ryan Jones on Apr 02, 2019. Reading time is 6 min 0 Comment

Business owners know that the e-commerce industry is exploding in Australia. Whether you’re an experienced e-commerce business or considering capitalising on this fast-paced industry growth, you still look for every advantage you can get.

Google Shopping is a powerful tool to get in front of people looking for your products. By utilising effective Google Shopping Ad Campaigns, your products will be able to be seen by a larger and more diverse audience that you know are interested in your products. You must master Google Merchant Center to advertise on Google Shopping.

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What is Search Engine Optimisation?

Posted by Ryan Jones on Mar 26, 2019. Reading time is 7 min 0 Comment

If you run a website, or your business has a website, you must have heard the phrase “search engine optimisation” at least a few times.

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Improving Your Website User Experience

Posted by Ryan Jones on Jan 24, 2019. Reading time is 9 min 0 Comment

We covered understanding your website performance on the blog last month, but once you understand your website performance, how can you improve your performance?

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Getting started with marketing automation isn’t as hard as you think

Posted by Ryan Jones on Dec 05, 2018. Reading time is 12 min 0 Comment

Gone are the days when you needed to reach out to your customers one by one, manually updating mailing lists and not really knowing whether your clients are visiting your website or if they are ready to purchase your services.

With a marketing automation system many of the tasks that were once major pain points or flat out impossible for the average small business or not-for-profit organisation can now be handled automatically.

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