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All the latest updates, news, events, research and helpful content from Refuel Creative.

HubSpot's new Marketing Hub Enterprise is amazing & here's why

Posted by Andrea Pelizzari on Jan 09, 2020. Reading time is 5 min 0 Comment

Something often experienced by fast-growing companies is that they tend to need more and more marketing tools to execute different parts of their strategy. You end up with a CRM, email marketing, social media management, e-commerce, website management, design platforms; the list can be endless and very time-consuming and confusing. Sound familiar?

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Marketing technologies that revolutionised the last decade

Posted by Ryan Jones on Dec 21, 2019. Reading time is 19 min 0 Comment

Ten years ago, the world was a different place. We were all watching prime time TV daily. Some of us were playing Angry Birds on our first-generation iPads and downloading Limewire music to our MP3 players.

The world has since gotten much more complicated. With the release of new devices, technologies, networks and products every year, it's hard to keep up!

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Disney+ is coming, how does this affect marketing?

Posted by Ryan Jones on Aug 29, 2019. Reading time is 3 min 0 Comment

With the Disney+ video streaming service landing on Australian shores November 19, Netflix is going to have its biggest rival ever.

Disney is the true giant of the entertainment industry. In recent years, Disney has acquired studios like Marvel, LucasFilm and the vast wealth of content that comes with them. Disney is primed to flex its muscles and create an extensive service for blockbusters like The Avengers, Star Wars and more. This will likely increase big-budget productions on other streaming services in order to keep audiences subscribed.

With all of these services available in the market, the consumer choice has become overwhelming. What does this mean for online marketing and is there any way to capitalise on these new technologies?

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Inbound marketing vs outbound marketing

Posted by Ryan Jones on Dec 12, 2018. Reading time is 6 min 0 Comment

There are lots of online marketing strategies you can use to promote your business and generate leads. Email blasts to search engine optimisation or old-fashioned cold calls can all work. But every lead generation method ultimately fits into one of two categories: inbound marketing or outbound marketing.

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Tips for starting your first email marketing campaign

Posted by Ryan Jones on Dec 10, 2018. Reading time is 12 min 0 Comment

Creating and sending emails is just one marketing strategy to build relationships and stay in touch (and top-of-mind) with customers. It is proven to be one of the most cost effective marketing channels in your toolkit.

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Getting started with marketing automation isn’t as hard as you think

Posted by Ryan Jones on Dec 05, 2018. Reading time is 12 min 0 Comment

Gone are the days when you needed to reach out to your customers one by one, manually updating mailing lists and not really knowing whether your clients are visiting your website or if they are ready to purchase your services.

With a marketing automation system many of the tasks that were once major pain points or flat out impossible for the average small business or not-for-profit organisation can now be handled automatically.

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25 top tools for managing digital marketing campaigns

Posted by Ryan Jones on Nov 02, 2018. Reading time is 17 min 0 Comment

The right tools can revolutionise digital marketing campaigns, setting them up to be seen by the target audience, engage and convert the audience, and generating maximum return on investment (ROI). Regardless of the specific topic or goal of your next digital marketing campaign, the tools featured in this guide can be pivotal to enhancing the success of your campaign and working towards optimal results.

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The four pillars of digital marketing

Posted by Ryan Jones on Oct 31, 2018. Reading time is 5 min 2 Comments

Whether your company is just starting out or is looking to expand its customer base, digital marketing is an essential part of any company’s long-term plan. Using tried-and-true tactics like Search Engine Optimisation and Pay Per Click Advertising is a crucial part of attracting the right customers.

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3 ways to improve ROI on ad spend in 30 minutes or less

Posted by Ryan Jones on Oct 29, 2018. Reading time is 7 min 0 Comment

A recent study reported by Signal.co found that Australia has the highest digital ad spend per user in the world. If trends of the past two years continue, over half of all ad dollars spent in the country will have been dedicated to online and mobile platforms.

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Why a digital marketing strategy is important!

Posted by Ryan Jones on Oct 11, 2018. Reading time is 8 min 1 Comments

Let’s begin with what a digital marketing strategy is exactly. Like any strategy, an effective digital marketing strategy is a plan of action to achieve a desired, well-thought-out goal using online marketing. Depending on the size of your business and what products or services you offer, your digital marketing strategy might involve multiple goals with many moving parts. Frequently reflecting on these strategies can help you stay focussed on meeting the objectives you have set for your business.

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