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Understanding Conversational Marketing

Posted by Ryan Jones on Oct 01, 2018. Reading time is 5 min 0 Comment

With the rise of online shopping, more companies are able to reach customers from around the globe; but what both consumers and companies are missing is intimate face-to-face interactions. With the distance of the web, customers tend to feel disconnected from the companies they are dealing with. Conversational marketing aims to end that trend. By connecting with the customer on a personal basis, more companies are creating a more human buying experience.

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