Blog

All the latest updates, news, events, research and helpful content from Refuel Creative.

Become our new Social and Digital Advertising Consultant!

Posted by Ryan Jones on Apr 07, 2020. Reading time is 5 min 0 Comment

In these challenging times, digital advertising and sales is an essential tool for businesses. If you’re experienced in paid search and looking for a new challenge, you could be our new Digital Advertising Consultant.

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5 iconic Aussie commercials that shaped our culture

Posted by Ryan Jones on Jan 17, 2020. Reading time is 10 min 0 Comment

In the land down under, we love TV commercials. In fact, a lot of our Aussie slang has come from the most iconic ads in Australian history. The whole country has inside jokes thanks to the wonder of TV. Not that we needed any more reason for foreigners not to understand our Aussie humour.

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How Facebook’s 2020 Ad Limits Will Affect Online Advertising

Posted by Andrea Pelizzari on Nov 25, 2019. Reading time is 11 min 0 Comment

Facebook is essentially the pinnacle of social media advertising. The original and the best. The OG!

Between itself and its sister app Instagram, businesses are able to rack up big bucks through creating effective ads that pop up on users' news feeds. Every business uses a different tactic for their advertising; some people bombard their audience with ads and some use a more calculated approach.

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25 top tools for managing digital marketing campaigns

Posted by Ryan Jones on Nov 02, 2018. Reading time is 17 min 0 Comment

The right tools can revolutionise digital marketing campaigns, setting them up to be seen by the target audience, engage and convert the audience, and generating maximum return on investment (ROI). Regardless of the specific topic or goal of your next digital marketing campaign, the tools featured in this guide can be pivotal to enhancing the success of your campaign and working towards optimal results.

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The four pillars of digital marketing

Posted by Ryan Jones on Oct 31, 2018. Reading time is 5 min 2 Comments

Whether your company is just starting out or is looking to expand its customer base, digital marketing is an essential part of any company’s long-term plan. Using tried-and-true tactics like Search Engine Optimisation and Pay Per Click Advertising is a crucial part of attracting the right customers.

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3 ways to improve ROI on ad spend in 30 minutes or less

Posted by Ryan Jones on Oct 29, 2018. Reading time is 7 min 0 Comment

A recent study reported by Signal.co found that Australia has the highest digital ad spend per user in the world. If trends of the past two years continue, over half of all ad dollars spent in the country will have been dedicated to online and mobile platforms.

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Territorians! Level up your organisation this October Business Month

Posted by Ryan Jones on Sep 10, 2018. Reading time is 7 min 0 Comment

This October Refuel are sending Ryan & Jen to Darwin for our very first October Business Month events, supporting the Northern Territory business community. These events cover everything from IT, social media, systems processes, email marketing and more to help both not-for-profits and businesses level up their marketing. Book your tickets now, it's just be like having your own in-house digital marketing agency in Darwin.

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Free Adelaide event: Google Ad Grants for not-for-profits

Posted by Ryan Jones on Sep 10, 2018. Reading time is 1 min 0 Comment

Did you know that Google will give eligible not-for-profits and charities up to $10,000 per month in kind to spend on Google Ads? This can be a huge helping hand for charities looking to improve their digital presence.

On 20 September, Ryan will be presenting a special session on how not-for-profits and charities can take advantage of this program as part of NetSquared Adelaide.

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What's new in the Google Ads zoo

Posted by Ryan Jones on Sep 06, 2018. Reading time is 5 min 0 Comment

As a badged Google Partner, Refuel Creative were invited to the Google Partners Summit 2018 in Sydney. Partners Summit is an annual event that brings together leading digital agencies, so we can stay up to date with product information, hear from top industry experts and have the unique opportunity to network with both our peers and Googlers. 

This is an event the Refuel team look forward to every year because it allows for professional business development and the opportunity to apply the insights and key learnings to our customers' accounts.

Held at the incredible Carriageworks event space in Sydney, it was a great day full of learning, networking and fun.  Read on for the key takeaways from the Summit and to find out what's new in the Google zoo.

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