In these challenging times, digital advertising and sales is an essential tool for businesses. If you’re experienced in paid search and looking for a new challenge, you could be our new Digital Advertising Consultant.
In the land down under, we love TV commercials. In fact, a lot of our Aussie slang has come from the most iconic ads in Australian history. The whole country has inside jokes thanks to the wonder of TV. Not that we needed any more reason for foreigners not to understand our Aussie humour.
Facebook is essentially the pinnacle of social media advertising. The original and the best. The OG!
Between itself and its sister app Instagram, businesses are able to rack up big bucks through creating effective ads that pop up on users' news feeds. Every business uses a different tactic for their advertising; some people bombard their audience with ads and some use a more calculated approach.
The right tools can revolutionise digital marketing campaigns, setting them up to be seen by the target audience, engage and convert the audience, and generating maximum return on investment (ROI). Regardless of the specific topic or goal of your next digital marketing campaign, the tools featured in this guide can be pivotal to enhancing the success of your campaign and working towards optimal results.
Whether your company is just starting out or is looking to expand its customer base, digital marketing is an essential part of any company’s long-term plan. Using tried-and-true tactics like Search Engine Optimisation and Pay Per Click Advertising is a crucial part of attracting the right customers.
A recent study reported by Signal.co found that Australia has the highest digital ad spend per user in the world. If trends of the past two years continue, over half of all ad dollars spent in the country will have been dedicated to online and mobile platforms.
This October Refuel are sending Ryan & Jen to Darwin for our very first October Business Month events, supporting the Northern Territory business community. These events cover everything from IT, social media, systems processes, email marketing and more to help both not-for-profits and businesses level up their marketing. Book your tickets now, it's just be like having your own in-house digital marketing agency in Darwin.
Did you know that Google will give eligible not-for-profits and charities up to $10,000 per month in kind to spend on Google Ads? This can be a huge helping hand for charities looking to improve their digital presence.
On 20 September, Ryan will be presenting a special session on how not-for-profits and charities can take advantage of this program as part of NetSquared Adelaide.
As a badged Google Partner, Refuel Creative were invited to the Google Partners Summit 2018 in Sydney. Partners Summit is an annual event that brings together leading digital agencies, so we can stay up to date with product information, hear from top industry experts and have the unique opportunity to network with both our peers and Googlers.
This is an event the Refuel team look forward to every year because it allows for professional business development and the opportunity to apply the insights and key learnings to our customers' accounts.
Held at the incredible Carriageworks event space in Sydney, it was a great day full of learning, networking and fun. Read on for the key takeaways from the Summit and to find out what's new in the Google zoo.