Blog

All the latest updates, news, events, research and helpful content from Refuel Creative.

How do I write persuasive email subject lines and CTAs?

Posted by Anna Butler on Jan 20, 2021. Reading time is 7 min 0 Comment

Good email campaigns aren’t necessarily about high volume, but the ability to engage and convert. This is why the quality content of your content is important. Use great images (there are lots of free sources for quality royalty-free images out there) and write catchy copy.

Good writing starts with your email subject line and continues right through to your email’s call to action (CTA) and footer. You can write the copy for your next promotional email yourself, or hire someone to write it for you. Either way, don’t forget to proof your writing so you don't end up sending an embarrassing typo to your entire email list!

Tools like Grammarly or in-build spell-checkers that automatically flag questionable spelling and grammar can be extremely useful. However, don’t blindly accept all suggested changes. Even the most sophisticated automated editor can’t understand all the nuances of the English language.



Spell-checking tools are a great starting point, but reading the copy out loud is an excellent way to pick up mistakes and check the overall flow of the writing. It’s also worth getting someone else to read your copy to you, or using a text-to-speech tool if you’re flying solo. Don’t forget to read the captions, the subject line, and the header and footer to make sure they’re all correct and consistent with the rest of the copy.

If writing isn’t your strength, Refuel can take care of this daunting challenge for you. Our expert staff can put together templates and copy to meet your schedule and campaign goals.

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What’s to like about the new Facebook update?

Posted by Anna Butler on Jan 18, 2021. Reading time is 10 min 0 Comment

 Facebook have announced another update, following 2020’s revamp, which will be rolling out from January, 2021. This update will see Facebook removing likes from their new Pages experience, which means there may not be much to “like” at all. Instead, the social media giant is shifting away from it’s most iconic Page action “like” to focus on Page follows instead.

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What are the benefits of personalising my email campaigns?

Posted by Anna Butler on Jan 15, 2021. Reading time is 7 min 0 Comment

Reaching out to your clients through email is a great way to stay in touch. You can create increased awareness of your brand with a consistent email marketing strategy. This helps to ensure that when your email subscribers are looking for whatever product or service you offer, they choose your business over your competitors’.

With email platforms, it’s easy to see which subscribers from your email lists are opening your emails. They also provide metrics that show click through rates, time and frequency emails are opened and what pieces of content your audience are engaging with. This gives excellent data to adjust your email design, content and schedule, to optimise follow-through.

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What is email marketing and how do I build an email list?

Posted by Anna Butler on Jan 07, 2021. Reading time is 10 min 0 Comment

Email is one of the most cost-effective communication tools in our arsenal and used by businesses everywhere. Which is why using EDMs (electronic direct mail) is one of the most effective and affordable marketing strategies to reach your audience.

If you’re new to email marketing, stick around. We’ll be exploring all the tips and tricks to running a successful email marketing campaign across three blogs, each focused on a different element.

Let’s kick things off with the basics before we dive into finding an email marketing service provider and building your lists.

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Client sites we Refuelled for launch in 2020

Posted by Anna Butler on Dec 29, 2020. Reading time is 2 min 0 Comment

 

Yes, we do digital marketing. And part of that is building responsive, data-driven sites for our clients to propel their own businesses to success.

Here are some of the clients we were proud to have built new sites for this year.

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Reimagining business and streamlining success with HubSpot

Posted by Anna Butler on Dec 21, 2020. Reading time is 6 min 0 Comment

In 2016, FlatRateNOW was a fledgling startup with dreams of revolutionising the quoting process for plumbers and electricians. The goal was an easy-to-use quoting app to simplify the process, reduce paperwork, and give customers fair and transparent pricing up-front.

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The ups and downs of working from home in 2020

Posted by Anna Butler on Dec 14, 2020. Reading time is 8 min 0 Comment

This year was certainly like no other in modern memory. COVID-19 threw up all sorts of challenges for us, with many of us working from home - often for the first time.

As we look back on the year that was, we asked the team at Refuel to share some of their experiences working from home. Both the good and the bad.

 

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Regifting 7 of our most popular blogs from 2020

Posted by Anna Butler on Dec 13, 2020. Reading time is 3 min 0 Comment

Looking for a little light reading over the holiday season? We’ve pulled together 7 of our most popular blogs to add to your reading list, just in case you missed them earlier in the year.

 

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How to ask for a testimonial from a client - 4 practical steps

Posted by Anna Butler on Nov 26, 2020. Reading time is 9 min 0 Comment

Have you ever looked at the customer testimonial page of some businesses and wondered how they get such amazing, detailed testimonials from their clients? The short answer: they ask!

Seems simple and obvious, but if asking for testimonials leaves you feeling intimidated or desperate, we’ll walk you through how to get customer testimonials with effortless dignity and grace.

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International Computer Security Day 2020

Posted by Anna Butler on Nov 23, 2020. Reading time is 9 min 0 Comment

Sure, this might not be one of the most cutesy or heart-warming days of the year, but it’s definitely one of the important ones. Also called Cyber Security Day or Internet Security Day, every 30 November, the international community attempts to raise awareness about computer security issues.

So let’s dive into the matrix to look at what some of those protocols are, and what tools you can use to fend off cyber-attacks from malicious software and wealthy Nigerian princes.

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